Never.no enriches the broadcast of Madonna's world premiere on MTV

Real-time social graphics enhance MTV's global multi-platform live broadcast of Madonna's new music video.

The technology of Never.no enabled advanced visualizations and social content for the exclusive worldwide televised premiere of Madonna’s Live and Exclusive: ‘Medellín’ Video World Premiere last April 24.

Broadcast live from five studios (Milan, Sao Paulo, Miami, New York) and presented in London, the Queen of Pop showcased her latest song to a live audience as it was broadcast across MTV television channels around the world and digital platforms to nearly 180 countries.

Connected to each global studio via satellite, the 30-minute program featured DJ Trevor Nelson accompanied by Maluma in Miami and MTV's Sway Calloway in New York.

The show's producers used Never.no's HTML5-based real-time social graphics solution, Story, to integrate lower third graphics pulled from the cloud and delivered in real time to improve program engagement.

Alec Hendry, Senior Director of Technology Convergence at Viacom, comments, "The Never.no Story social moderation tool, along with its real-time social graphics solution, allowed us to deploy social messaging to our live show quickly and easily. We were able to make quick changes from creative to broadcast, and allowed our moderator to curate and stream live graphics within a single workflow."

Never.no's real-time social graphics allow content producers to moderate and display UGC graphics output from a web browser. In addition to the platform's ability to work with traditional broadcast graphics engines, Never.no's HTML5 graphics solution provides an additional layer of flexibility to traditional television broadcasters, as well as allowing those using streaming services such as Facebook Live, Twitch or YouTube to benefit from the robustness of the Never.no Story platform, which integrates live engagement of its audience into broadcasts.

Graphic overlay is performed directly in a web browser, meaning the user's computer becomes the graphics engine, making it an effective solution for managing digital signage and event displays on set, without the need for expensive equipment.

The HTML5 solution provides high-quality broadcast graphics that fit all workflows and budgets, integrating into creative content seamlessly. Offering fully customizable graphics to meet individual needs, Real-Time Social Graphics includes a selection of “ready-to-use” template packages suitable for news, entertainment and sports, enhancing content and streamlining workflows.

Scott Davies, CEO of Never.no, highlights that “our goal is to make our real-time social graphics the ideal graphics solution for any broadcaster, as this is just one of many international projects in the pipeline that demonstrate how our platforms enable seamless integration of end-to-end delivery of advanced broadcast-quality graphics and participation in real-time content with ease.”