TVE will show never-before-seen corners at the Sanfermines thanks to augmented reality

Eighty professionals, 29 cameras (including 3 zip lines and 3 Super Slow Motion) and 5 live spots are part of Spanish Television's deployment for the 2019 Sanfermines.

RTVE is committed to technological innovation so that viewers can experience the Sanfermines as if they were in Pamplona. From July 6 to 14, Javier Solano and Elena S. Sánchez are in charge of a special programming that will feature 29 cameras on everything that happens during the bull run. As a novelty, every day before the race, never-before-seen corners of the festivities will be shown thanks to the augmented reality with 3D technology. In RNE, all the sounds live and on RTVE.es, 'immediate multi-camera'. Every day, for the whole world, through La 1, Canal 24 Horas, TVE Internacional, Radio Nacional, Radio 5, Radio Exterior and RTVE.es

The programming starts on July 6, at 11:00, with Elena S. Sánchez and Javier Solano in the Plaza Consistorial and Chupinazo, at 12:00, which marks the beginning of the festivities.

And from July 7 to 14, from 07:15 to 08:30, Live San Fermin: live running of the bulls, reports, interviews, analysis with specialists and protagonists. Marcos Hernandez Bermejo directs the program, carried out by José María Sánchez-Chiquito, with Ana Valencia (Territorial Center of Navarra) next to the Bullring; Jose Carlos Fernandez (Saint Dominic); Imanol Durán (Post office); Ainara Perez (Hospital); and Renata Rota, which will show surprising stories.

In addition, the international impact of the best-known Spanish festival, with connections with the five continents; and prominence of social networks, with a very special album with old photos of users. TVE Breakfasts They will start connecting with Pamplona and will include the repetition of the running of the bulls.

29 cameras and an immersive experience

The broadcast will show the latest developments in 3D technology, with eight deliveries in Virtual Reality (VR) that will offer a immersive experience to enjoy in first person lesser-known aspects of the festival: from traveling to the pasture to learn about the life of the fighting bull or reviewing the history of the festival through its most illustrious visitors or the cinema.

Eighty professionals, 29 cameras (including 3 zip lines and 3 Super Slow Motion) and 5 live spots are part of the Sanfermines 2019 deployment, which debuts a graphic image with a more modern, innovative design that is closer to the youngest audience.

New sections that will be developed in collaboration with the RTVE website, such as The Sanfermines album o The diary of…; or the reconstruction of the city of Pamplona in 3D to illustrate the main peculiarities of the tour through the “virtual tour” are part of RTVE's commitment so that viewers can enjoy the party as if they were experiencing it from the inside.

'immediate multi-camera', runner's diary and album

As soon as it finishes, users will enjoy this 'interactive running of the bulls' on the RTVE.es multi-camera, with up to 12 different signals. A personalized vision in which the user will take the reins of the narrative, which will feature, in addition to the signal made from La 1, with another 9 camera signals located along the route, a multi-camera grid and a signal from the Estafeta zip line.

A development implemented to be consumed from the mobile phone and accessible from www.rtve.es/sanfermines. In addition to the news of the bulls, the videos, and reports, RTVE.es premieres the Sanfermines album - with the images on social networks with #SanFerminRetro -; and the runner's diary, chronicle of a veteran who has been running for 27 years.