GECA closes an agreement with Parrot Analytics for analysis of content consumption trends

Both companies will collaborate in the analysis of the international sales possibilities of television content produced in Spain, especially in view of opportunities in new markets.

The company specialized in television research and analysis, Parrot Analytics, y GECA, focused on audience research, have reached an agreement for the monitoring and studying consumption trends and content demand throughout the world, especially focused on the Asian television market.

With more than 25 years of experience in the field of content analysis, GECA is a benchmark in the audiovisual sector. The company works with the main national and international operators, to whom it provides advice in key areas of development such as programming, marketing, audiences, content and formats, among others. Parrot Analytics will collaborate with GECA in the analysis of the international sales possibilities for television content produced in Spain, especially in the face of opportunities in new markets.

Enrique Lozano, General Director of GECA, comments that "by operating in an increasingly complex international market, this agreement with Parrot Analytics will be an extraordinary complement to the research work we carry out at GECA."

“Parrot's sophisticated analysis systems put at our disposal a new tool that will allow us to measure impacts and trends market by market, especially in those that present more difficulties for analysis and, therefore, give special value to their results,” adds Lozano.

Alejandro Rojas, regional director of Parrot Analytics in Latin America, highlights that "GECA's base of operations has a global character that extends beyond the Spanish-speaking world. We are going to offer them an immersion not only into which contents have the most recognition among the audience in the respective markets where they operate, but also identify trends in genres and styles for the development of their sales synergies."