The Real Madrid and RC Celta party offered the first augmented reality experience for smartphone in a stadium

More than 23,000 fans had the opportunity to live live, for the first time in the world in a football field, an experience of augmented reality synchronized for smartphone, by Orange and the Google assistant.

Thanks to Orange, Google and Wildbytes, more than 23,000 fans lived in their smartphones an experience of Synchronized augmented reality Never seen before, which combined show and football.

This year LaLiga Santander 2019-2020 has lived a start in style. The more than 23,000 fans who attended this Saturday at the meeting between the Royal Celtic Club of Vigo and Real Madrid at the Abanca-Balaídos stadium had the opportunity to live live, for the first time in the world in a football field, an experience of augmented reality synchronized for smartphone, by Orange and the Google assistant.

During the party's break, a master of ceremonies interacted with the Google assistant so that fans who had the application installed Celtic mission, developed by Wildbytes (Experiential Innovation Agency that designs and produces launches and events based on innovation, experiences and facilities with the latest generation digital technology) attended a unique experience through the screens of their mobile devices, as well as those of the stadium.

All those present saw how a soccer titan came to life. This gigantic virtual player, while downloading rays in the field wrapped in a storm of fire, made a few touches and suck from Chilean a ball that directly hit the screen of each spectator and the stadium, making them virtually shattered.

Thanks to this spectacular staging, Orange and Google assistant want to participate to fans of their commitment to football with a campaign that was launched on August 5 under Claim Those who know football choose Orange TV. Orange promotional offer at the start of the season allows you to enjoy all football for free (LaLiga Santander, LaLiga SmartBank, UEFA Champions League and UEFA Europa League) to customers of their most value rates. For its part, Google encourages users to enjoy all the possibilities offered by the Google assistant and shows how the "assistant" can provide a differentiating experience to users.

Leo Da Costa, Director of Creative Technology of Wildbytes, highlights that “more and more companies bet on the augmented reality to improve customer experience and interaction with people. In fact, world investment in augmented and virtual reality was estimated for this year of more than 20,000 million dollars worldwide, according to IDC. Totally transgressive.