IBC 2019 takes the pulse of a sector immersed in a continuous revolution

Technologies such as multiplatform content delivery, all-IP production, multicloud management, remote production, artificial intelligence and big data will star in this edition of IBC 2019.

Like every year, the technological autumn is brought forward with the celebration in Amsterdam of IBC, the largest European fair dedicated to broadcast, cinema and new media.

Nearly 55,000 professionals, more than 1,700 exhibitors from 170 countries and more than 300 top-level speakers participate in this edition that takes place at the RAI Center of the September 13 to 17.

Los new business models In a market immersed in a revolution, they will flood the 15 pavilions of the fair, taking the pulse of new technologies such as all-IP production, multicloud management, remote production, artificial intelligence and big data.

The events of streaming online live are becoming more and more frequent. Global Internet video traffic is projected to grow at a compound annual growth rate (CAGR) of 33% through 2022. Live Internet video will grow much faster, with a CAGR of 73%, increasing its share of Internet video from 4% in 2017 to 17% in 2022. The need for low-latency streaming will increase as demand for live events grows.

Several companies have already announced that they will demonstrate low latency solutions and est IBC.

eSports

He eSports market has become fiercely competitive during the last year. Twitch Amazon, the main platform for streaming electronic sports events, is finding new competitions that are going strong.

eSports tournaments are growing more and more while maintaining their youthful vigor. If in the last year, IBC already pointed out that this area of business development would be considered, in this edition eSports will be very present in all pavilions. As a sign of the fair's support for this business, IBC will have a specific conference and demonstration area dedicated to eSports.

On the other hand, the implementation of free online television platforms for the user supported by advertising. The penetration of SVOD services and longer online viewing times favor the discovery of new ad-supported services. For example, three out of four households in the US have at least one SVOD service, and viewers watch about an hour a day on a connected TV. In the case of the United Kingdom, almost half of UK households have SVOD, spending 45 minutes a day watching it.

Artificial intelligence

If in recent years, online content delivery has focused on improving quality, scalability and reliability, this year, the emphasis will be on technologies that can help improve business performance of online video services. The artificial intelligence and machine learning, multi-CDN management and the blockchain will have a lot to say in this IBC.

Although in most cases these are technologies that are not usually visible at first glance in commercial presentations, we nevertheless find them behind numerous solutions for personalization, customer retention and the improvement of metadata with a notable effect on programmatic advertising.

In this regard, as is traditional in the area IBC Content Everywhere will combine a dedicated, high-quality exhibition with features specifically designed to help visitors quickly and efficiently expand their knowledge and understanding of the latest trends, strategies and developments in television and online video.