NAB 2018 takes the pulse of an industry in full disruption

NAB 2018 brings together more than 1,800 exhibitors, of which more than 800 come from outside the United States, in what is the largest world fair dedicated to technology applied in the media and entertainment industries.

Once again this year, the National Association of Broadcasters (NAB) brings together more than 1,800 exhibitors starting this Monday, of which more than 800 come from outside the United States, in what is the largest world fair dedicated to technology applied in the media and entertainment industries. For this edition, the organization expects that more than 103,000 attendees from 161 countries will pass through the Las Vegas Convention Center from April 9 to 12.

The industry arrives at this NAB at a time of profound transformation or disruption, as some already claim. The new ways of producing, transmitting and watching television and their impact on advertising, non-linear and linear television, the broadcast of live events, mobility or augmented, virtual or mixed reality without forgetting Ultra High Definition in 4K/8K (including HDR and HFR) make the current moment exciting.

In terms of content consumption, “anywhere television” is gaining ground as users demand to consume content how, when and where they want. The emergence of telcos and companies with an IT profile is also marking new avenues for competition, and at the same time for opening new businesses.

To face this period of transformation, professionals have to be more attentive than ever to market trends and anticipate as much as possible what the future will bring.

NAB 2918 is an excellent opportunity to take a look at the future not only in the technological area but also in the extensive program of conferences, panel discussions and workshops that will take place these days in the capital of Nevada.

In an ecosystem in which digital transformation is affecting production environments, mass distribution of content or devices related to information and entertainment, the Spanish industry provides solutions aligned with the latest trends in the sector, capable of competing at the highest international level on any platform.

At NAB we will be able to get closer to the latest solutions that are increasingly personalized and marked by trends such as artificial intelligence, the cloud, voice recognition or cybersecurity as means contributing to the development of applications that go beyond imagination.