'The Chef's Disciple' premieres successfully on Chilevisión

The original format of The Mediapro Studio and Turner Latin America, seeks the best culinary apprentice in Chile under the guidance of three great chefs: Yann Yvin, Ennio Carota and Sergi Arola.

The Chef's Disciple, the new space created by The Mediapro Studio y Turner Latin America, in collaboration with the content producer Phileas, exclusively for the free-to-air television network Chilevision, has debuted successfully in its premiere last Sunday, October 6, where it placed second in the audience ranking in its time slot, with a household share on Chile's free-to-air television channels of 26.3%, and led in the main commercial target (25-64 years), with a share of 30.8% at the free-to-air channels level.

The program had a special impact on the 25-34 year old target and the upper middle class socioeconomic segment, with an average share of 42.1% and 43.6% respectively.

The Chef's Disciple It represents a turning point in the spaces dedicated to cooking on television, since in this case three great chefs of international fame not only act as judges of the creations of the aspiring chefs, but also compete alongside them with the mission of finding the best cooking apprentice in the country.

It is the Chilean franc Yann Yvin, the Italian Ennio Carrot and spanish Sergi Arola, the three possess excellent communication skills, which allows them to assume a much more participatory role in the culinary creations, revealing themselves as a mix of teachers, technical directors and teammates for the 24 applicants who aspire to win the final victory.

Ran Tellem, director of International Content Development at The Mediapro Studio, comments that "creating an entertainment format for prime time is the most difficult thing that can be done on television. We are very satisfied with the success achieved by El Discípulo del Chef in its premiere and we hope that it is just the beginning of a great relationship with viewers in Chile and around the world. At The Mediapro Studio we are very happy with the work carried out by the wonderful teams of Chilevisión, Turner and Phileas, with whom it has been a pleasure immense work.”

"We knew the enormous potential that the format had and its premiere on Sunday confirmed it. The program connected with the Chilean public due to the originality of its proposal, since it breaks the traditional bases of the cooking programs seen until now on television and offers an entertainment alternative suitable for everyone, including those who prefer to eat than cook," he points out. Tomas Yankelevich, EVP & Chief Content Officer General Entertainment de Turner Latin America.

“Along with our TV series Twins, The Chef's Disciple “It was the best premiere of Chilevisión so far this year, which confirms the good moment that the channel is experiencing and the success that its programming strategy for the whole family has generated,” added the executive, analyzing the performance obtained by Turner's open TV signal.