Netflix breaks down the number of subscribers by region for the first time

The main markets for the platform are: the United States (67.1 million subscribers), Europe (37.8), Latin America (29.4) and Asia-Pacific (14.5).

At the request of the U.S. Securities and Exchange Commission (US Securities and Exchange Commission) Netflix has for the first time offered detailed information on its worldwide subscriber base.

Muchos inversores han estado preocupados por el estado del mercado de streaming de vídeo en EE.UU., dado que Netflix se ha centrado en el mercado de EE.UU. desde su inicio, y los competidores están empezando a desafiar a la empresa. De hecho, nada más conocerse la información, el gigante del streaming creció en bolsa un 3%.

En los últimos dos años, Netflix ha seguido creciendo en USA, pasando de 58,4 millones a finales de 2017 a 67,1 millones a finales del tercer trimestre de 2019.

Sin embargo, el crecimiento en el extranjero ha sido mucho más rápido. En su segmento europeo, Netflix pasó de tener 26 millones de suscriptores a finales de 2017 a 37,8 millones en el último trimestre. En Latin America, the same figures went from 19.7 million to 29.4 million, and in the region of Asia-Pacific, Netflix now has 14.5 million of subscribers, compared to 6.5 million in the fourth quarter of 2017.

Netflix has had to deal with increasing currency impacts as a result of its international business, which has added some volatility to its revenue figures. Now, all eyes are on emerging ones like Disney+ and Apple TV. Aware of this challenge, the platform has accelerated its commitment to original content with huge investments in titles like The Crown o Stranger Things. Last year it invested more than $12 billion in new series, movies and documentaries, which represents approximately 70% of its income. A game that this 2019, which is now ending, could reach 15,000 million.