Netflix breaks down the number of subscribers by region for the first time

Los principales mercados para la plataforma son: Estados Unidos (67,1 millones de suscriptores), Europa (37,8), América Latina (29,4 ) y Asia-Pacífico (14,5).

A requerimiento de la U.S. Securities and Exchange Commission (Comisión de Valores y Bolsa de EE.UU.) Netflix ha ofrecido por vez primera información detallada sobre su base de suscriptores en todo el mundo.

Many investors have been concerned about the state of the video streaming market in the US, as Netflix has focused on the US market since its inception, and competitors are beginning to challenge the company. In fact, as soon as the information became known, the streaming giant's stock market grew by 3%.

Over the past two years, Netflix has continued to grow in USA, going from 58.4 million at the end of 2017 to 67.1 million at the end of the third quarter of 2019.

However, growth abroad has been much faster. In your European segment, Netflix went from having 26 million subscribers at the end of 2017 to 37.8 millions in the last quarter. In Latin America, las mismas cifras pasaron de 19,7 millones a 29.4 million, and in the region of Asia-Pacific, Netflix now has 14.5 million of subscribers, compared to 6.5 million in the fourth quarter of 2017.

Netflix has had to deal with increasing currency impacts as a result of its international business, which has added some volatility to its revenue figures. Now, all eyes are on emerging ones like Disney+ and Apple TV. Aware of this challenge, the platform has accelerated its commitment to original content with huge investments in titles like The Crown o Stranger Things. Last year it invested more than $12 billion in new series, movies and documentaries, which represents approximately 70% of its income. A game that this 2019, which is now ending, could reach 15,000 million.