Konodrac, Vector 3 and Mobile Media develop an innovative Solution for Addssable TV low HBBTV

This innovative solution allows enriching the ‘Story Telling’ with real -time interactivity, taking advantage of the power of the Big Data, and offering content directed with personalized experience, thus opening new monetization opportunities.

Three technology companies, with strong international presence, Konodrac, Vector 3 and Mobile Media Content They have joined their strength to develop an innovative solution for the Interacting viewers in programs broadcast live by Smart TV / HbbTV.

This proposal arises from joining the Big Data with the HBBTV (Hybrid Broadcast Broadband) technology that combines television broadcasts (Broadcast) with broadband services (Broadband) opening a world of possibilities of interacting with the audiences to the torque that new communication routes are generated between them.

The idea starts from enhancing the interaction of intelligent television viewers and, at the same time, organizing and ordering the data generated by the audiences.

The Addressable TV modality subministers advertisements in the digital TV, addressing them to a segmented ‘objective’ audience, and also allows this audience to interact with all kinds of real -time and among themselves.

Los services that this proposal opens To producers, public and private television chains, event organizers, happy OWNERS, concert promoters or other distribution agents are the following:

Participation of the audience live

Directly from the issuance signal, in large stages or in recording studies, professional video and audio effects are generated to reflect the participation of the audience from the Smart TV. From the realization control, public votes are triggered and the results are updated in real time.

Virtual scenarios and audiences

Create VR stadiums to generate aerial panoramic planes and travellings and get an investment experience. The audience reactions are represented in real time.

3D event enclosure catalog

An extensive library of sports and cultural enclosures is offered in 3D (stadiums, sands, theaters, racing circuits) with the possibility of customizing the spaces according to the type of event and public. The service also offers the possibility of digitizing concrete enclosures.

Real -time video and audio effects

The combination of audio effects selected by the audience (applause, acclamations, boos ...) is generated while graphics are reflected to reflect the preferences and feelings of the audience (likes, dislikes, emoticons ...)

Real -time audience measures

The audience data connected with the evolution minute by minute are shown in real time.

EXTRAS SERVICES: Smart TV and mobile linking with directed messages

It is possible to send SMS or WhatsApp, with links, or the visualization of QR codes on the screen that direct the spectators to a microsite or download an app directly to the mobile. To participate in raffles, supply complementary content, give access to digital platforms or send commercial messages.