VSN and Kinetiq collaborate to integrate Teletrax water brand technology in vsnexplorer mam

Both companies implement the marking in specific workflows, such as VSNexplorer Mam, designed to distribute water brand files and integrate perfect metadata flows between VSN and Teletrax systems.

Kinetiq and VSN have collaborated to integrate the technology of Teletrax water brand Kinetiq in the system VSNExplorer Media Asset Management (MAM), as a requirement of a common project and in order to supervise the use of distributed contents. This objective has been successful thanks to a fruitful collaboration between both companies.

Companies have implemented the marking in specific workflows, such as VSNexplorer Mam, designed to distribute water brand files and integrate metadata flows perfectly between VSN and Teletrax systems. In addition, VSN is also working on the implementation of an asset update workflow, which will allow them to Metadata of the Assets archived in Teletrax can be edited from vsnexplorer, and that the changes are automatically reflected in the Teletrax system.

Aaron Lopez, COO de VSN, emphasizes that "collaboration and integration with Kinetiq Teletrax technology has not only resulted in success, but also allows us to familiarize ourselves with the technological avant -garde of content brand of content and demonstrate once again the great integralness of the VSN systems."

Kinetiq Teletrax technology Recognize brands on television content (cable, satellite, land) and the Internet (social networks, live streaming) and generates instant reports for their owners, who can use the information for several purposes, such as compliance with contracts, market analysis and market intelligence. This technology allows editions (every second has its own water brand), compressions, scalled and rotations. Currently, Teletrax supervises the broadcasts of more than 2,100 television channels in more than 85 countries and several social media platforms.

VSNExplorer MAM es el sistema de última generación de Media Asset Management de VSN, una solución basada en web, escalable, abierta y flexible que ofrece todas las herramientas necesarias para gestionar y orquestar el ciclo de vida completo de la media de cualquier empresa de Broadcast & Media, corporación privada o institución pública, desde la catalogación hasta la búsqueda avanzada de contenidos, la previsualización y edición, la recuperación rápida y el archivado.

"Collaborating with Broadcast management solutions such as VSNexplorer is key to Kinetiq, since it guarantees that the integration of water brand technology in the customer's workflow is perfect and efficient," he explains Hélène Chabran, SVP Revenue de Kinetiq.

Founded in 2019 through the fusion of IQ Media and Teletrax of 4C, Kinetiq, based in Philadelphia (USA), has among its customers with companies such as Mercedes-Benz, Uber, Fox Broadcasting Company and Google.