Studio Canal implements Nagra's NexGuard watermarking technology

Nara technology allows Studio Canal to integrate a unique, imperceptible and robust watermark into each pre-release content asset before international distribution.

Studio Canal, a subsidiary of the French group Canal+, has deployed forensic watermarking technology NexGuard de Nagra to protect the international distribution of its contents.

Jean-Pierre Boiget, director of distribution services at Studio Canal, assures that "the addition of the NexGuard watermark gives us peace of mind that our valuable content remains protected during subsequent distribution, by discouraging anyone from leaking content, as any potential leak can be traced back to its source. This greater content security also allows greater time for the promotional and marketing activities of our international distributors and, ultimately, contributes to the protection of our creative industry."

For its part, Jean-Philippe Plantevin, Vice President of Nagra Anti-Piracy, defends that "any leak in pre-release and distribution workflows has substantial economic consequences, so it is essential that content owners like Studio Canal protect their assets when they are most valuable. Our watermarking technology is a powerful deterrent against any leak, with a proven track record of successful forensic investigations."

The NexGuard watermark was seamlessly implemented on Studio Canal's distribution platform thanks to NexGuard's tight integration into transcoders, and now allows Studio Canal to integrate a unique, imperceptible and robust watermark into each pre-release content asset prior to international distribution.