VSN and Kinetiq Collaborate to Integrate Teletrax Watermarking Technology into VSNExplorer MAM

Both companies implement markup in specific workflows, such as VSNExplorer MAM, designed to distribute watermarked files and seamlessly integrate metadata flows between VSN and Teletrax systems.

Kinetiq y VSN have collaborated to integrate technology Teletrax watermark of Kinetiq in the system VSNExplorer Media Asset Management (MAM), as a requirement of a common project and in order to supervise the use of the distributed content. This objective has been successfully met thanks to a fruitful collaboration between both companies.

Companies have implemented markup in specific workflows, such as VSNExplorer MAM, designed to distribute watermarked files and seamlessly integrate metadata flows between VSN and Teletrax systems. Additionally, VSN is also working on implementing an asset update workflow, which will enable metadata of the assets archived in Teletrax can be edited from VSNExplorer, and that the changes are automatically reflected in the Teletrax system.

Aaron Lopez, COO of VSN, highlights that "the collaboration and integration with Kinetiq's Teletrax technology has not only been a success, but also allows us to become familiar with the technological cutting edge of content watermarking and demonstrate once again the great integrability of VSN systems."

Kinetiq's Teletrax technology recognizes brands in television content (cable, satellite, terrestrial) and Internet (social media, live streaming) and generates instant reports for its owners, who can use the information for various purposes, such as contract compliance, competitive analysis and market intelligence. This technology enables editing (each second has its own watermark), compressions, scaling and rotations. Currently, Teletrax oversees the broadcasts of more than 2,100 television channels in more than 85 countries and several social media platforms.

VSNExplorer MAM es el sistema de última generación de Media Asset Management de VSN, una solución basada en web, escalable, abierta y flexible que ofrece todas las herramientas necesarias para gestionar y orquestar el ciclo de vida completo de la media de cualquier empresa de Broadcast & Media, corporación privada o institución pública, desde la catalogación hasta la búsqueda avanzada de contenidos, la previsualización y edición, la recuperación rápida y el archivado.

“Collaborating with leading broadcast management solutions such as VSNExplorer is key for Kinetiq, as it ensures that the integration of watermarking technology into the client's workflow is seamless and efficient,” he explains. Hélène Chabran, SVP Revenue de Kinetiq.

Founded in 2019 through the merger of iQ Media and 4C's Teletrax, Philadelphia-based Kinetiq counts companies such as Mercedes-Benz, Uber, Fox Broadcasting Company and Google among its clients.