MOG provides the City of Coimbra for an Ott platform

MOG successfully provided a key solution to the Coimbra City Council that allowed the great Christmas events to be shared with an audience that on this occasion, due to the pandemic, could not move to the riverside city.

Coimbra, the Portuguese city riverside is known for its historic university and for the great festive events that its City Council organizes at Christmas. But with the pandemic, all these events were canceled, and the Municipal Chamber had to prepare these parties a little different from those of previous years and decided to organize an innovative and interactive event, in which everyone could participate in the comfort of their home.

Thus, they sought a different path to continue their tradition of organizing a year -end party for residents and visitors to Coimbra. It was decided that the event, which has multiple musical shows from several artists, would initially be transmitted only on social networks. However, later, the City Council decided that a most personalized experience, to guarantee an uninterrupted streaming experience, taking into account the quality of the broadcast.

The City Council trusts live events at the end of each year as a form of Generate income and attract new visitors, so the development of a platform that could be monetized later with advertising or other monetization models was also an advantage. Above all, by broadcasting an entire online show, the City Council of Coimbra wanted to make sure that everyone could enjoy the event at home, through all standard devices.

Some of the requirements of the Coimbra City Council were Transmit the event directly to Facebook and YouTube; Develop a platform capable of guaranteeing a Personalized experience, with the brand and the event of the event (logo, brand colors, web sources, miniatures, etc.), have a scalable and stable flow; and ensure trafficking up to 5TB (about 15,000 hours of transmission). In addition, the solution to be adopted had to have integrated analytics With the collection of data on flow performance, the number of visualizations, the total consumption, the demographic data of the spectators. Finally, I would have toOporte multiple resolutions and bits rates.

The Solution

From the platform configuration to its distribution on the web and social networks, MOG successfully provided a key solution to the City of Coimbra, with complete technical support during the configuration and the day of the event.

It was established that there would be no user limit for access to the platform, and a flow capable of supporting 100,000 hours of transmission was secured, so the event could occur without problems. The quality transmission quality standards to 4 Mbps, 1Mbps and 500kbps were also established.

The preparation included the Feed Reception (RTMP) which was transferred to a local storage deployed in a virtual machine, where the media would be delivered later to the appropriate channels: the web video platform and social media simultaneously.

When trying to publish the content on social networks, the event production team identified some difficulties in generating the ideal format for lossless video quality, so to solve it, MOG used Mam4Pro to directly convert the flow into a compatible format, and publish it into the desired channels into multiple resolutions.

The objective of the MOG was to guarantee a CFissure -free flow onfiguration To publish it on the personalized platform of the event, which means that the Coimbra City Council only had to supply the flow source.

The feed was received by Mam4Pro (deployed in Microsoft Azure Virtual Machine), and transmitted directly to social networks in optimal format and resolution. It garantized multiple resolutions and adaptive bits, designed to adapt to the viewer's internet connection without interruptions. In addition, the live broadcast was saved in a local storage within the virtual machine, and then transferred to the Vizzi web platform through a safe and reliable CDN, guaranteed by MOG. The content was generated in multiple resolutions.

MOG provided a workflow end -to -end that goes from the preparation of the media, through a CDN autoconfigurada, and ending in an experience of Synchronized streaming through a personalized video front and social media. On the other hand, the Portuguese company guaranteed compatibility with multiple devices and operating systems, including Microsoft, IOS and Android, as well as with the main browsers.

With the analysis of the OTT platform of Vices, the City Council of Coimbra could benefit from a wide range of consumer data, such as the number of transmission display, traffic consumption, page visits and demographic data of the audience (preferred devices, sex, age, location and interests), designed to offer them a deeper vision of the success of the entertainment and a better prediction of the improvements for future events.