SkyShowtime, OTT from Comcast and ViacomCBS, will arrive in Spain in 2022

Comcast y ViacomCBS have joined forces to offer a new OTT platform called SkyShowtime. The service will reach 20 European territories, including Spain, in 2022.

SkyShowtime will bring together entertainment content, films and original series from the brand portfolio of NBCUniversal, Sky y ViacomCBS, including the titles of Showtime, Nickelodeon, Paramount Pictures, Paramount+ Originals, Sky Studios, Universal Pictures y Peacock. The service's extensive catalog will cover all types of genres and categories, such as drama, children's and family series, key franchises, first-run movies, local programming, documentaries/real content, etc.

The new service SVOD It is expected to be launched in 2022, subject to approval by regulatory agencies. Ultimately, it will be available to consumers in Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Spain, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Czech Republic, Romania, Serbia and Sweden. This partnership will take the form of a joint venture, with equal joint investment and control by ViacomCBS and Comcast.

New content every month

SkyShowtime will bring together more than 10,000 hours of entertainment from some of the “top creators” around the world. The new service will include first-run movies and new television seasons monthly, as well as a catalog with the most notable content from Comcast and ViacomCBS.

Raffaele Annecchino, president and CEO of ViacomCBS Networks International, emphasizes that SkyShowtime puts them "in a good position to use our global content engine to create a compelling streaming offering, quickly and at scale, with smart strategic investment in phases. "Complementing our recently announced Paramount+ partnership with Sky in Germany, Italy and the United Kingdom, SkyShowtime represents a great opportunity to accelerate our expansion in the market and build a leadership position in SVOD in Europe," adds the executive.

At the same time, Dana Strong, executive director of the Sky group, emphasizes that SkyShowtime “will combine the best of the US and Europe with iconic brands and world-renowned entertainment for millions of consumers in more than 20 new European markets.” "Following the arrival of Peacock to Sky, this partnership represents an innovative approach to rapidly scale internationally and monetize content across Europe. With the strength of the incredible programming of NBCUniversal, Sky and ViacomCBS, powered by the technology of the Peacock platform, SkyShowtime will provide a truly attractive line-up for the whole family and strong brand recognition in these regions," he concludes.