Subscriptions to SVOD services soar in the African market

The latest study of Digital TV Research It predicts that, by the end of 2026, Africa will have a total of 15.06 million paying subscribers to SVOD platforms, triple the 5.11 million expected at the end of 2021.

According to the report, of the 10 million discharges, South Africa y Nigeria will contribute 2.3 million each. In fact, these two countries will be the only ones with more than a million subscriptions. Netflix will represent the 51% of the subscribers of SVOD of the region at the end of 2021, although its market share will fall to 39% in 2026 (5.84 million subscribers, double the 2.61 million in 2021) following the global trend. On the other hand, Disney+ It will begin operating in 2022 in 12 countries, which will translate into 2.17 million paying subscribers expected within five years.

Other agents that will play a predominant role in this market are Apple TV+, Prime Video and regional actors such as Showmax y MyCanal. The latter, according to Simon Murray, principal analyst at Digital TV research, will benefit from the “selective launch plans of some global platforms.”