VSN Wired: Spotlight addresses the needs of the broadcast industry

VSN At the VSN Wired: Spotlight event, it reviewed the latest developments in its solutions, which address the main needs of the broadcast and media world.

The webinar has started with the section Media Preservation. In this regard, VSNExplorer has expanded its possibilities allowing create different keyboard shortcuts to streamline media management. Likewise, highlighting the transversality of the application player, VSN has highlighted the new compatibility with SSA subtitles. Another key is the question of metadata. In this regard, it is now possible to use searches using any field in the user group. Likewise, a new functionality has been added that allows automated actions to be carried out when a field is activated or modified.

Compatibility with cloud It is key to the future of the broadcast and media management world. As has been highlighted Toni Vilalta, VSN product manager, the tool VSNExplorer is now fully compatible with this type of services, allowing you to send directly assets to external cloud providers in just a few clicks.

Other new features included in VSNExplorer is the new widget Timeline, which indicates the start and end periods of the assets; or the new artificial intelligence tool, which allows users to view the result of the average analysis on a single screen and integrate keyword extraction tools, facial or logo recognition, among other functions.

Media Exchange y Delivery

The review of the world of Media Exchange has been starring a new suite integrated into VSNExplorer, which allows exchange items instantly after a simple configuration that allows you to decide receiving folder, coding or schedule the transfer. Similarly, VSNExplorer already makes it possible for users to subscribe to different categories to automatically receive the content they want and generate reports based on application usage.

In the plane of Media Delivery, VSN has set its attention on BP Editor, solution from which you can decide how to trigger processes or mark the development of each task within a media management process. All this, to ensure that all types of content are distributed to certain platforms in the most professional way and adapted to quality controls. At the same time, the Air Manager from VSN has received numerous improvements, such as keyboard shortcuts, volume control when playing or launching graphics.

Trends and Media Planning

VSN wanted to take advantage of part of VSN Wired: Spotlight to focus your attention on some trends that could mark the future of the broadcast and media market. Among them, the firm has highlighted the rise of the market AVOD, as well as a trend derived from the pandemic: the acceleration of remote processes and the cloud production. Lastly, VSN highlights the importance of artificial intelligence in metadata extraction. All of these fields are being actively addressed by the company's team.

VSN Wired has continued its review of news with VSNCrea. The tool of Media Planning presents a new login with useful information and functions designed to save users time. Likewise, its player has been improved allowing editing of the frame to be able to choose the best moments for commercial breaks in the broadcast schedules.

Next, VSN has turned its attention to two Crea modules. The first of them, that of Rates, allows you to view, edit and create different prices for program blocks or schedules calculated automatically through the audience received. Likewise, you can assign different prices depending on the blocks, as well as apply discounts within a rate. On the other hand, the module Non-Linear improves with new functions that allow you to optimize metadata management, view content in calendar mode, schedule the publication of serial content or accept YouTube policies via API.

Media Production, Media Stories and new models

In the field of Media Production, VSN has presented its new plugin Adobe Premiere, which allows, beyond accessing audiovisual assets, to decide the preferred rendering engine to process content. With regards to Media Stories, which brings together the production of news and live content, the company has highlighted the latest integrations with different editorial systems.

Ricardo Quintanilla, head of marketing, was in charge of closing VSN Wired: Spotlight, but not before highlighting how the professional field is opting for flexible models and betting on always flexible cloud environments. VSN is committed to supporting these models, thus betting on the present and future of the broadcast and media sector.