Synamedia presents its technology to encode and stream 8K content

Vivid compression platform Synamedia, powered by processors AMD Epyc 7763 has achieved real-time encoding and streaming of 8K content.

The new compression algorithm Synamedia avoids the need to split the 8K signal into 4K quadrants, require dedicated GPU memory, or rely on hardware acceleration, eliminating memory performance issues as well as local variations in video quality. In parallel, Synamedia has also expanded its cloud-based analytics solution, Video-Quality-as-a-Service (VQaaS), adding support for 8K resolutions.

Elke Hungenaert, vice president of product management at Synamedia, explains in detail the company's latest development: “We are experiencing a technological change in this regard, combining our unique and singular compression algorithms, advanced video analytics and proven experience with the incredible speeds of AMD Epyc 7763 processors.” “By combining the expertise of our team with the performance of AMD Epyc processors, we are able to bring more 8K content to the market at an affordable price to enable the 8K economy,” he adds.

On the other hand, James Knight, Director of Global Media & Entertainment/VFX at AMD, welcomes Synamedia's choice of its solutions: "Synamedia's choice of third-generation Epyc processors was a natural fit given the high-performance needs of 8K real-time encoding technology. We are proud to help companies in the media and entertainment industry deliver a high-quality, dynamic viewing experience to their end customers on a single high-performance CPU."