Gestmusic Endemol will develop a transmedia project for the new stage of Super3 (CCMA)

The new fiction project of Super3, children's and youth channel of the Catalan Corporation of Audiovisual Media (CCMA), will be a transmedia initiative created by the production company Gestmusic Endemol.

After the farewell of The Super3 family In June, the CCMA opened a call for proposals for production services of the new fiction project for Super3. The main requirement requested was to carry out the production of a multichannel project based on a pre-existing format and on fictional characters already pre-established by the CCMA. To this call they submitted fourteen audiovisual production companies, nine of which went to the second phase of the selection process.

After studying and evaluating the proposals presented, the selected project was the one presented by Gestmusic Endemol SAU. Its approach goes beyond a purely fictional proposal, since it is a transmedia and multiplatform project, which aims to interact with the super los 365 days a year and generate content not strictly linked to fiction, where music, live performances and the entire digital communication world will have a fundamental role. Likewise, the new fiction will coexist with other equally important concepts, such as the connection with the reality that the people live. super in your day to day life.

As stated in the rules of the call, the protagonists of the new Super3 fiction will be young friends and their stories will be aimed at an audience between 6 and 11 years old. The launch of this new format, which will take place throughout 2022, will be linked to a Super3 global renovation project.