The Javis hire Beltrán Gortázar as general director of Suma Content

The Board of Directors of Suma Content, the new independent audiovisual content production company recently presented by Javier Calvo and Javier Ambrossi, has signed Beltrán Gortázar as general director of the company.

After passing through companies such as Coca-Cola, Gortázar He has held different positions at Google and YouTube, where he has led the premium content unit for the company and from where he has gained deep strategic experience in this sector.

He has led major transformation projects in the content ecosystem on YouTube but has also been a key player in the implementation of the platform's audiovisual strategy. Beltrán Gortázar joins Suma Content as general director to lead the development of the company and realize the great ambition that Suma Content represents.

“I am delighted to join Suma Content, especially at a time when telling stories has become another way to break barriers, innovate and give a voice to new creators through high-quality productions,” says Gortázar. “I feel honored to contribute with my experience to the growth of what is now one of the key production companies in the audiovisual ecosystem, home to authentic, inspiring and relatable stories, developed with a vocation for global reach.”

Suma Content arises from the natural evolution of Suma Latina, the first content development and creation project founded by Calvo and Ambrossi, and which is the production company responsible for the acclaimed series Paquita Salas and Veneno, the film and play La Llamada, and the series Cardo, recently presented within the framework of the San Sebastián International Film Festival. Suma Content will have a vocation for global impact with an intrinsic seal in all its products: quality, authenticity and commitment to diversity.