Carlos Fernández, new general director of Atresmedia TV

Tras haber desempeñado desde 2009 el cargo de director de contenidos de la División de Televisión de Atresmedia, Carlos Fernández sucede en el cargo a Javier Bardají, tras su reciente nombramiento como Consejero Delegado del grupo.

For its part, José Antonio Anton, hasta la fecha director adjunto de Contenidos, ha sido nombrado nuevo director de contenidos de Atresmedia TV. Antón, vinculado al grupo desde 2012, ha ocupado diferentes responsabilidades en el área audiovisual de la compañía.

In addition, Jaime Gutiérrez-Colomer He joins Atresmedia as General Director of Management and Transformation. Gutiérrez-Colomer has a long and successful career as a manager in the audiovisual and business sector.

Carlos Fernández Alonso has a PhD in Sociology from the Complutense University of Madrid. Since 2009, he has held the position of content director of Atresmedia TV. He began his professional activity in the audiovisual world in public television just at the moment of maximum transformation of the sector in Spain, when private television began its journey in 1990.

Desde la dirección de marketing de Telemadrid sigue los cambios que se producen en los consumos televisivos, en los modelos de contenidos, en el mercado publicitario, en la producción, etc. Ya en 1996, en la dirección de marketing de Telecinco colabora activamente en la profunda transformación que llevará a cabo la cadena en su posicionamiento. Es la época de CQC (Caiga Quien Caiga), Esta Noche Cruzamos el Mississippi o Martian Chronicles. At that same stage, Telecinco also achieved great successes in national fiction. After a few years in pay television within the Sogecable group, he became Director of Programming at Antena 3 in 2001. After expanding his experience in the sector, as director in Spain of the production company Plural Entertainment - of the Prisa group - and as Marketing Director of the Audiovisual Area of Vocento, he was appointed Director of Contents of the TVE group. He combines this period with teaching work as an associate professor of the Faculty of Audiovisual Communication at the Rey Juan Carlos University.

En 2007 se incorpora con el nuevo equipo de RTVE, el primero cuyo presidente es nombrado por el Parlamento. Durante unos años se lleva a cabo una transformación de la televisión pública española que culmina en la recuperación del liderazgo absoluto para el canal principal de TVE. Desde 2009, ha ocupado la dirección de Contenidos de Atresmedia TV, tiempo en el que el Grupo se ha convertido en referente de la ficción española (con numerosos éxitos internacionales), el entretenimiento y en líder de la información y la actualidad. Esta temporada, Antena 3 se ha convertido en la cadena líder de España, dominando el curso televisivo de principio a fin. Además, Atresmedia TV en todo su conjunto de canales es el grupo líder de la televisión, pese a contar con un canal menos que su competidor.

As to José Antonio Anton (Madrid, 1976) has a Bachelor's degree in Communication from the Complutense University of Madrid and a Master's degree in Film and Television from the University of California, Los Angeles. In December 2012 he joined the management team of Atresmedia TV as Director of Programming. Since then, he has assumed new responsibilities until occupying the position of Deputy Director of Content, supervising all areas of Production, Content, OTT and Digital Distribution and Programming Strategy. He began his professional career in 1997 at Telemadrid, where he coordinated the launch of the company's new digital DTT channels. From there he moved to Hearst Entertainment as Broadcast Manager and was part of the team that launched Cosmo TV in Spain.

In 2000 he moved to Los Angeles (USA), where he worked as a creative production assistant at Fox Television Studios for almost 2 years. In 2002 he returned to Spain and joined the AXN channel (Sony Pictures) as Programming Coordinator. From 2003 he specialized in Programming, Production and Program Acquisitions, returning to Cosmopolitan for a time before becoming Director of Programming, Acquisitions, On-Air and Broadcast Operations at RTVE until 2011. He subsequently joined NBC Universal as Vice President of Distribution for Spain and Portugal.

Jaime Gutiérrez-Colomer

Born in Madrid in 1965, Jaime Gutiérrez-Colomer has a degree in Economics and Business Sciences from the University College of Financial Studies (CUNEF-Complutense University of Madrid) in the specialty of Auditing. In 1995 he joined the Unidad Editorial Group, the publishing company of El Mundo, where he first served as Planning Director, Magazine Development Director and Deputy Managing Director.

In 2000 he became responsible for the administrative and business management of the group's companies dedicated to non-paper communication, assuming the position of CEO of El Mundo TV, the group's audiovisual content producer; Mundointerativos, publishing company of elmundo.es; and El Mundo Radio, which operated 11 FM stations. It was also the licensee of a national DAB concession. In 2007 he was appointed General Director of the Audiovisual Area of the Unidad Editorial Group, as head of all the group's audiovisual companies, both in the Television and Radio areas, as well as CEO of VEO TV.

He was a member of the Board of Directors since its foundation representing Unidad Editorial and, as of May 2008, its first executive. He also served as CEO of Learn English TV, founding together with Richard Vaughan a thematic television dedicated to teaching English 24 hours a day.

Likewise, he was appointed general director of Unedisa Telecomunicaciones, a Group company in charge of operating television studios, and general director of Radio Marca. In 2012 he assumed the position of Managing Director of Vértice 360. Subsequently, he has worked as a digital media consultant for large media publishing groups.