Dolby will share its experiences with immersive audio at Eurovision at the 4K-HDR Summit

Dolby will present at the 4K-HDR Summit from Malaga their experience at this year's Eurovision Song Contest, where after many years of testing and research in the laboratories they managed to capture and transmit the lively atmosphere of the festival like never before.

Jason Power, Senior Director of Dolby, will share this year's experiences at Eurovision, the Tokyo Olympic Games, the Euro Cup, Roland Garros and other events, with those attending the 4KHDR Summit, which starts in person on November 15 at the National Digital Content Pole in Malaga, in a hybrid edition that will have another four virtual days with more than 40 conferences from the world's leading companies in Ultra High Definition.

“It was exciting, after so many years working in the laboratories, to capture that festive atmosphere that occurred in Rotterdam (Holland) and to be able to transmit it to dozens of countries around the world that followed the Eurovision Song Contest,” Power explains about his presentation at the 4KHDR Summit, titled “Better sound for Ultra High Definition (UHD).”

The Dolby executive will also highlight the work that is being developed in the UHD Spain Association, of which he is a founding member and whose contribution, especially in audio issues, is being used by the other 32 partners who are already integrated into the group that promotes the implementation of Ultra High Definition (UHD) in Spain.

In addition to Jason Power's participation, Dolby will also offer a talk on High Dynamic Range (HDR) with the colorist Chema Alba (De Luxe Spain), nominated for an Oscar for Pain and Glory by Pedro Almodóvar, within the fifth day of the 4KHDR Summit, dedicated this year to the UHD Spain Association.

Those registered for the 4K HDR Summit 2021 will be able to follow the sessions by streaming, in addition to consulting online demos, attending exclusive webinars and networking through video meetings with speakers and participants, through the virtual platform created by Medina Media Events.

The 4K-HDR Summit, organized by Medina Media Events, which has Panorama Audiovisual as a media partner, is the main event on Ultra High Definition worldwide, and every year it brings together technological leaders, manufacturers and producers of this technology in Andalusia to share advances, experiences and projects so that audiovisual consumers have a better user experience.