Focusrite acquires Innovate Audio to make TiMax the benchmark for immersive audio

The British Innovate Audio, responsible for panLab spatial audio solutions, has been acquired by Focusrite and integrated into your brand TiMax.

In the process of acquiring the firm it has been agreed that the solutions panLab join the brand TiMax (also recently acquired by Focusrite), which implies the creation of a superbrand that will offer a extensive catalog of immersive audio solutions- From entry-level panning software, to full delay matrix spatial processors and artist tracking. The founder of Innovate Audio, Dan Higgott, will also join TiMax as a senior product developer.

Both panLab 3 as panLab Console have proven popular with sound designers around the world, with over 10,000 downloads and solutions used in iconic venues such as the Sydney Opera House and the National Theatre. With panLab 3, users enjoy a spatial audio mixing solution, designed for work perfectly with QLab, which is usually up and running within 5 minutes. On the other hand, panLab Console allows you to create an object-based audio workflow within the framework of your favorite console. Additionally, your app for macOS adds spatial audio capabilities to a range of digital mixing consoles with mixer input and output channels that become objects in the panner.

This selection of solutions focused on immersive audio, which complement the current offering of Focusrite, seeks to increase the base of main clients, expand into new markets and increase value for customers. Tim Carroll, CEO de Focusrite, comparte más detalles sobre la visión de la marca para su futuro: “La adquisición de Innovate Audio representa otra expansión estratégica dentro de nuestro negocio de Reproducción de audio, mejorando nuestra gama de productos y construyendo un viaje del cliente hacia el audio inmersivo. Desde un paneo sencillo y rentable hasta las soluciones TiMax más avanzadas, ahora contamos con la gama más completa del sector. Somos un centro neurálgico de soluciones integrales de sonido inmersivo, y esto se alinea perfectamente con nuestra misión de ofrecer experiencias de audio excepcionales en entornos en directo e instalados”.

On the other hand, Dan Higgott, fundador de Innovate Audio y ahora parte de TiMax, añade: “Estoy absolutamente encantado de que Innovate Audio se una al Grupo Focusrite. Esta oportunidad marca un nuevo y emocionante capítulo tanto para Innovate Audio, como para mí, personalmente. Nuestros productos de audio espacial panLab y panLab Console ahora tienen un nuevo y emocionante hogar, donde pueden prosperar e integrarse con marcas de clase mundial. Estoy encantado de unirme a los brillantes Dave Haydon y Robin Whittaker, ya que ofrecemos una hoja de ruta muy emocionante de nuevos productos a la familia TiMax”.