How to take advantage of the subscription model in content production

Kate Ketcham, directora senior de la línea de negocio de suscripción de Avid, reflexiona sobre las ventajas de adoptar un modelo de suscripción en el mundo de la producción audiovisual.

Según la empresa de investigación global IDC, más de la mitad (53%) de todas las compras de SaaS B2B de este año optaron por algún modelo de subscription. Gartner predijo correctamente este cambio hace años, afirmando que en 2020 tanto los nuevos agentes del mercado como el 80% de los proveedores históricos ofrecerían modelos de negocio basados en suscripción. ¡El tren de la suscripción está en marcha y parece que las empresas del mundo media se están sumando al viaje!

El mundo media search eliminar la complejidad de las aprobaciones presupuestarias para los gastos de capital, entre los cuales se incluyen licencias de duración indefinida. Al contrario, estas compañías se están decantando por pasarse a suscripciones más sencillas y libres de complicaciones, pagando una cuota mensual acordada y constante.

La tendencia no consiste únicamente en que las organizaciones de medios de comunicación simplifiquen sus modelos de ingresos. Con las suscripciones, estas compañías están obteniendo beneficios significativos que son bastante reveladores.

Ventajas de los modelos de suscripción

A diferencia de las principales propuestas de software vía suscripción (que suelen ser paquetes de software predefinidos), las suscripciones empresariales de herramientas y plataformas de creación de contenido permiten amplias customization options y experiencias de primer nivel. Del mismo modo, este tipo de suscripciones proporcionan a las empresas del ámbito media todas las capacidades de producción que necesitan a día de hoy para operar su negocio, al tiempo que les permiten aprovechar fácilmente los flujos de trabajo y soluciones que requerirán el día mañana. Como muchas otras suscripciones empresariales, hablamos de soluciones con todo incluido: los agentes del mundo media They will receive new product or service updates automatically, eliminating the need to go through another round of financing to take on new costs.

The goal of some of the SaaS options Avid is to provide a sense of autonomy, allowing the resource request process to be easy to understand and streamline; as well as providing a better product experience, among other keys. A good example is Edit on Demand of Avid, a SaaS solution available via subscription that allows you to edit video in real time from the cloud. Its fully virtual product environment allows companies to rent editing software Avid Media Composer and cloud storage Avid links depending on your needs. This flexible solution allows customers to activate the system when they need it and deactivate it when they don't need it. It also provides benefits in areas such as workflow flexibility, cost control and monitoring.

However, beyond everything mentioned, the key to this proposal is the ease of use when configuring the platform. This way, you can replicate the same feel and experience that a classic studio workflow provides in a matter of hours.

The future of subscription in content production

Subscription-based business models are increasingly popular among companies in the area media, as they provide robustness and the ability to scale any deployment quickly. Therefore, the future of subscription adoption in the world media It looks good.

On the one hand, the elasticity of the model, even in uncertain market environments, shows that it can help companies in the field media prepare your business for the future. Additionally, subscriptions provide the flexibility that media creators and broadcasters need to run their operations, while offering a selection of features that are already integrated into the solution and that are easily accessible if they are needed tomorrow. Once this model is implemented, customers do not need to look for other solutions: they can simply use the existing offer to make use of a specific function. This extensibility, associated with continuous added value and an always improved experience, will be crucial for the future adoption of this model.

Given the explosion of cloud-based workflows and environments, it is natural to assume that companies in the space media and broadcast of the entire sector M&E will gravitate towards subscription. More and more teams will be willing to take advantage and explore the different options in this world. The numerous cost advantages as well as the various options for the world's future teams media and broadcast continue to produce content in a hybrid world, they will also be a great attraction when purchasing products via subscription.

We know that more and more companies in the sector media they have opened their eyes to the advantages of flexibility, convenience and customization that subscription and “as-a-service” technologies allow. Our industry has just begun to discover the exciting potential of subscriptions… and the truth is that the future looks promising.

Kate Ketcham

Directora senior de la línea de negocio de suscripción de Avid

Kate began her journey at Avid in 2004, working in customer service as a telephone representative and expert and eventually as a technical account manager. She joined the product management division in 2012 and served as director of product management for the Media Composer system. Most recently, she became senior director of Avid's Subscription business. One of its main objectives is to drive the next phase of the company's transition towards a subscription-focused business model through commercial, operational and financial optimizations and the creation of strategic value.

Kate was named Outstanding Women in Production and Post 2018 by StudioDaily and Woman To Watch 2020 by TVNewsCheck.