Mediapro y Unicorn Content lideran los estrenos de la televisión en 2021

According to the consultant GECA, authors of the study Television production – Year 2021, Mediapro y Unicorn Content They have been the production companies with the most hours of premieres on free-to-air television in 2021.

Mediapro is the production company with the most hours of premieres on free-to-air television in Spain, with a total of 8.6% of the hours broadcast in 2021 (3,138 hours), with premieres in both entertainment formats and fiction and non-fiction series and sports programs. follows closely Unicorn Content, with 8.2% (3,106 hours). Between them they total more than six thousand hours of broadcast, according to the study carried out by GECA.

Of the five production companies that are in the lead in unprecedented broadcast hours this year (Mediapro, Unicorn Content, The television factory, Quartz productions e IndaloYmedia), only Mediapro grows almost three points more compared to 2020 (+2.9), thanks in part to the daily format of catch me if you can in the different regional channels.

When analyzing the data by audiovisual groups, The Mediapro Studio leads, whose content accounts for 13.8% of the hours of television broadcast free-to-air in 2021. It is followed by the group Banijay, with 5.2% of the total hours broadcast. Vocento (4,4%), Secuoya (1,7%) y Good day (1.7%) complete the Top 5.

Premieres and rebroadcasts

Analyzing both premieres and rebroadcasts, Mediapro (6.3%) takes first place in the annual ranking from paper mills (5.5%), increasing its television production 1.7 points compared to the previous year. They complete the top 5, Collusion (5,5%), Unicorn (4,8%) y Globomedia (3,8%).

By gender, Love is forever, from Diagonal Tv, is the leader in fiction released on television, followed by Plano a Plano. The series premiere Of the lives, with a total of 200 hours broadcast, propels Bambú and Mascaretfilms to third and fourth place in the ranking, respectively.

Adding the rebroadcasts, Contubernio dominates over all other production companies with a wide advantage due, mainly, to the reruns of The one that is coming. Globomedia and Plano a Plano complete the top 3 and Miramón Mendi, with 857 hours of broadcast, slips into fourth place only with the reruns of There is no one who lives here.

Entertainment in 2021

In entertainment, Unicorn Content leads the ranking thanks to its daily offer, with The program AR on Telecinco and four a day in Four. It is followed by La factory de la tele, Mediapro, IndaloYmedia and Globomedia.

Once again, if we add the reruns to the premiere times, the positions in the top 5 change. paper mills would reach first place in total entertainment with more than four thousand hours produced, thanks above all to the reruns of its popular programs Strays y Strays travelers on Cuatro and the thematic channels of Mediaset España. Planet Calleja y flying voy, of Zanskar Productions They enter the ranking of the top five production companies with the most television hours in entertainment with almost 2,000 hours and 3.8% of the total. If we compare the 2021 data with that of the previous year, relevant increases are observed, such as that of Zanskar Producciones, which increased its broadcast hours by 155% in 2020, or Plano a plano, with 173% growth due to repetitions of down there, and Atreseries.

They go up too MouthBoca (+100%), due to the repetitions of The commissioner, in Energy, and bad fleas, a BeMad; Digital Audiovisuals (+51%), which has risen to 11th place in the ranking; Mediapro (+ 48%), due to its different adaptations of catch me if you can on regional channels and their sports news spaces The gamers' beach bar y He Great goal; Tex45 (+25%), with a single production, the summer version on TVG of Who's there? y Red Txacoli (+21%), with the reruns of Basques around the world and the edition The best of Basques around the world, and ETB2.

Delegated and own production

The delegated production, that which the channel acquires from national external production companies, It is the one that has grown the most in 2021, 2.8% more hours compared to the previous year, reaching its maximum in the last decade (71,682 hours). The own production, the one produced by the channel itself, continues its growth for the fifth consecutive year and also reaches its maximum number of hours in the last decade (84,514 hours), with a slight increase compared to 2020.

The group Mediaset emits the highest percentage of delegated production. Highlights Telecinco: 81% of its grid is outsourced production. The group channels Atresmedia y The 1 They bet more on their own production, being The 2 the channel with the highest percentage of international production on its schedule.

Among the regional ones, it stands out ETB2, with the 63% of its production in the hands of external producers. They follow him TVG, Telemadrid y Aragon TV with more than 40%. Regarding their own production, they lead 7TV Region of Murcia (79%) y TV3 (68%).