Amparo Castellano will lead The Mediapro Studio's global non-fiction strategy

The until now general director of Zeppelin TV in the group Banijay, Amparo Castellano, will direct the creation and production of non-fiction content in The Mediapro Studio.

The new head of this division has extensive experience in the creation and production of large entertainment formats for television. Amparo began her professional career in Gestmusic, taking responsibility for projects such as You are worth it or the castings of OT. After 16 years in the company, he joins the Grupo Banijay to undertake a new stage as executive producer and director of the entertainment area of Dlo/Magnolia, where it is consolidated thanks to productions with a distinct character that opted for excellence and innovation.

This strategy has been rewarded by the success of critics and the public, as demonstrated by the Ondas 2018 awards for Radio Gaga, the Iris 2019 a Card Game, the Summit 2020 to Pioneers, or the various seasons of shows like Zero in History o Rurality. At the beginning of 2021, she was appointed general director of Zeppelin TV, also from the Banijay Group. During his direction, there have been other successes such as LOL for Amazon or Secret Story for Telecinco.

Laura Fernandez Espeso, CEO of The Mediapro Studio, welcomes Castellano, highlighting his role as “reference in the television industry"His incorporation into The Mediapro Studio responds to our commitment to having the best professionals in each area on the team. “His extensive professional experience and creative leadership will be key to promoting new non-fiction productions worldwide, in an increasingly competitive and exciting international market,” he commented.

On the other hand, one's own Amparo Castellano He said he was “happy to join The Mediapro Studio family.” Likewise, she highlights that "directing the international non-fiction strategy is an exciting challenge for me, especially because of the crucial moment of growth that the Studio is in and because of the global nature that the content and entertainment industry has reached. We are in a sweet moment in which very interesting things can be done with a universal impact. And I am very excited to be able to contribute my small grain of sand to it."