ICEX renews the image of the 'Audiovisual from Spain' seal

ICEX Spain Export and Investment has announced the new corporate identity of Audiovisual from Spain, the umbrella brand that brings together the entire sector's audiovisual production offering for international communication and promotion.

This rebranding, which also covers the rest of the brands related to the Spanish audiovisual industry, aims to create synergies between them and provide them with greater breadth and strength as unifiers of their capabilities in the international market.

The new design made by the Barcelona studio TwoPoints.Net for the Audiovisual from Spain brands (including the sub-brands Cinema from Spain and Docs From Spain), Animation from Spain, Games from Spain and Shooting in Spain, it maintains a unity among itself and at the same time maintains its sector specificity.

To achieve this, the designers have created a typographic family of symbols: Audiovisual, Cinema y Docs they share a symbol (the point) to preserve their closest link; while Shooting, Games y Animation They have their own symbols (square, rhombus and star, respectively) but at the same time they continue to belong to the set.

This renewed brand image is linked to the key values ​​of audiovisuals: creativity, professionalism, talent and variety. The proposal consolidates a homogeneous and consistent identity, recognizable for companies, markets and media, which positions Audiovisual from Spain as a reference in supporting the internationalization of Spanish audiovisual within the global ecosystem.

The initiative is framed in the context of the Spain Plan Audiovisual Hub of Europe for the promotion of Spanish audiovisual, and with it ICEX wishes to reinforce an integrated and unified vision of all sector brands used in specific events and activities in the audiovisual field, which includes television, cinema, animation, documentary, video games, visual effects, licenses, attraction of filming and investments or internationalization of talent.