NBC Sports covered Beijing 2022 with MediaCentral and Avid's Media Composer

NBC Sports trusted Avid as a provider of its media creation and storage solutions for the Olympics. OO. Beijing Winter Festival 2022.

The team of NBC SportsSpecifically, he used the platform MediaCentral of Avid, editing software Media Composer y shared storage solutions at its international broadcast center in Stamford, Connecticut, to drive cross-platform on-site and remote production workflows.

Darryl Jefferson, vice president of post-production operations and digital workflow at NBC Sports, reiterates that this is not the first time that television has worked with Avid, since their relationship extends for “more than two decades”: “NBC Sports is once again relying on these tools to edit and deliver a wide variety of HDR, SDR, 50 and 60Hz content to each of our businesses, from cable to our Peacock streaming service. With each evolution and change over the years, Avid has pivoted and assisted the NBC Sports effort with editing and media management workflow tools suited to the Herculean Games production efforts.”

On the other hand, Jeff Rosica, CEO and president of Avid underlines “the honor” that it represents collaborate with NBC Sports: "The scale of creativity and performance of the NBC Sports production teams for these events is staggering and they redefine what is possible for innovative event coverage every time. These events have always been a testing ground for new ideas, new technologies and new ways of working."