VSN renews its corporate image with a young, modern and innovative look

VSN has updated its corporate image with the launch of its new logo. This update is part of the visual renovation that the company began in 2020 with the redesign of its website and the commitment to digital environments.

Among other actions, VSN is betting on the organization of virtual events, such as VSN Spotlight, carried out during these years.

The VSN team has worked for months on the design of the new logo, which seeks to convey the spirit of a young, modern and innovative company. To meet this objective, the company has evolved its current logo to give more strength and facilitate brand identification and, in this way, make VSN more recognizable.

The letter V takes center stage with a new design and is enhanced as a symbol of the future. Meanwhile, the complete logo with the initials takes on a new, much more attractive and visual form. Thanks to this change, VSN improves your visibility in different physical and digital environments.

However, this visual renovation has not exclusively affected the logo. VSN has worked to equip its products with a more attractive, intuitive and manageable interface. De este modo, la compañía busca mejorar la experiencia de sus clientes actuales y simplificar la usabilidad de sus sistemas, en un momento en el que el aumento de las necesidades de gestión de media está provocando la llegada de nuevos usuarios ajenos a la industria Broadcast & Media.

Likewise, the styles and fonts used in corporate communications have been unified and its image has been updated. Along with this work, the colors of each of VSN's media solutions have been defined and new corporate materials have been created, which the company's professionals will debut at NAB 2022. This image change marks the beginning of a new era at VSN, which since September 2021 has been part of Valsoft Corporation, and highlights the company's constant evolution and look to the future.

Aaron Lopez, COO of VSN, states that "after the news and changes of the last year, we believe it was the perfect time to carry out this modernization of our image and our logo. It has been a process planned for months and with which we seek to give a boost to our brand and show what we are: an innovative, young company that does not stop when it comes to working to improve and advance."

For its part, Sam Martin, Head of Design de VSN, y encargado de pilotar el diseño de esta nueva imagen corporativa, destaca que “este cambio busca posicionar mejor nuestra marca y dar una nueva imagen más reconocible, distintiva y moderna. Creemos que el resultado es un logo flexible, potente y que respeta los símbolos históricos de la compañía, que ya estaban arraigados en nuestra industria”.