Audinate renews its corporate image and that of Dante

Audinate Group, desarrollador de la popular plataforma AV-over-IP profesional, estrena nueva identidad de marca renovando tanto la imagen de Audinate como la de Dante, incluyendo un nuevo logotipo, eslogan, paleta de colores y narrativas.

Audinate enfatizará más la marca Dante en el mercado, dada la fuerte conexión y reconocimiento con los clientes. La plataforma Dante AV-over-IP permite compartir comunicación, experiencias, inspiración y colaboración entre personas y espacios utilizando una sola conexión.

Este espíritu se plasma en el nuevo eslogan de Dante, One Connection. Posibilidades infinitas. Dante's new logo also captures this concept, taking a connection in multiple possible directions.

Joshua Rush, Director of Marketing at Audinate, points out that "with more than 550 manufacturers producing more than 3,800 products, the incorporation of video, control and management has transformed Dante into a complete AV-over-IP platform. This new positioning crystallizes what Dante offers to the Pro AV industry."

As the parent company of Dante, Audinate has always been focused on pioneering the future of AV. The new brand platform for Audinate preserves the company's respected engineering legacy while creating a more human and relatable brand.

Along with the new branding that will roll out in the coming months, Audinate will launch new standalone websites for Audinate and Dante, including a micrositio now available.