Young people spend 8 hours every weekend on VOD and video sharing platforms

The latest study of the CNMC sheds light on the audiovisual consumption habits of Spaniards, thus confirming the extreme preference of the youngest for the latest digital video consumption platforms.

The results of the last CNMC Household Panel confirm that age determines the service used: during weekends and holidays, the population aged 10 to 24 spends an average of two hours a day in video sharing platforms and others of the hours in video on demand services. This population makes this consumption compatible without giving up television, which they usually watch for an average of 1 hour and a half a day. On the contrary, the older (65 years or older) border on four hours a day watching free-to-air television/DTT.

The type of audiovisual content consumed also determines the service used. So, for example, the informative They are mostly followed from the screen of the open television/DTT (96%), while 86% of videos of gaming They are usually viewed from video sharing platforms (such as YouTube).

The audiovisual consumption of Spaniards has also been analyzed through online payment platforms, such as Netflix, HBO o Amazon Prime Video. At the end of 2021, these types of payment platforms were consumed in more than half (55.1%) of households with Internet access, 11% more than the previous year.

These results are part of the CNMC Household Panel, a semiannual survey of households and individuals. The survey for this wave was conducted in the fourth quarter of 2021 and included 5,016 households and 8,783 individuals.