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Consumers now spend the same amount of time on the Internet as they do watching television

American consumers, according to a Forrester Research study, spend a total of 13 hours a week surfing the Internet, reaching television consumption for the first time. The increase in Internet consumption, estimated at around 121%, does not result in less attention to television but rather comes from traditional media such as newspapers (-26%), magazines (-18%) and radio (-15%).

American consumers, according to a Forrester Research study, spend a total of 13 hours a week surfing the Internet, reaching television consumption for the first time. Although the youngest people have been consuming more Internet than television for some time now, the age group between 31 and 44 years old is now joining them.

Despite this trend, the Forrester study makes it clear that the time spent watching television has remained stable over the last five years. The increase in Internet consumption, estimated at around 121%, comes from traditional media such as newspapers (-26%), magazines (-18%) and radio (-15%).

Of the time that consumers dedicate to the Internet, a third is allocated to work-related issues, mainly with tasks related to electronic commerce, reading economic and specialized press, and social networks.

By, Dec 21, 2010, Section:IP, Business

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