The LFP (France) revolutionizes its digital strategy with Dalet Flex

The valley Flex arrives at the LFP (Professional Football League) to offer a wide variety of solutions to the competition.

As stated in its statutes, the LFP has the responsibility of Manage weekly videos of the more than 100 matches played by your clubs. To undertake this task in a more agile way, the French competition has relied on Dalet Flex, a solution that allows them to automate all the processes of ingestion, preparation and publication of the videos of the most notable matches in YouTube y Dailymotion.

Olivier Imbert, CIO at LFP, explains why the organization opted for Dalet's tool: "We needed a solution that could transform our content management approach given the workload of our team and the large amount of video we handle. Dalet Flex automates the ingestion and publishing process so our team can focus on evaluating fan consumption patterns and developing new content revenue opportunities. In just a few months, Dalet Flex has become a tool that the entire team at LFP has adopted.”

In addition to managing the large volume of video content, the LFP has to adhere to a busy publication schedule. The matches take place from Friday to Sunday nights and the broadcast rights holders broadcast the content live or almost live during the weekend. On Monday, content rights revert to the LFP, at which point the organization uses Dalet Flex to quickly publish match summaries.

Dalet Flex simplify this delivery, ensuring that the Playlist information and metadata, including the allocation of XML to the metadata of the assets, are “accurate and consistent.” This streamlines the preparation and distribution process of content with digital properties of the LFP, guaranteeing that fans can watch match summaries on any device. Beyond these keys, Dalet hosts and manages the LFP environment in the cloud, reducing initial investments and overall maintenance costs; and helps the league gain valuable insights into fan engagement and video consumption patterns.

Massoud Razzani, sales account manager at Dalet, explains the main challenges organizations like the LFP in France face and highlights the Flex solution: "They faced gaps in the management of their work processes, process automation and integration between tools, which made it extremely challenging, expensive and resource-intensive to deliver the massive amounts of content that fans expect. Dalet Flex provides the integration and automation capabilities that LFP needed to be successful at a competitive price. The easy-to-use environment allowed LFP staff, many of whom have no technical experience, to adapt quickly to new tools and work processes.”