Atresmedia and Lanzadera, Juan Roig's accelerator, will promote innovation in audiovisuals through startups

Shuttle, belonging to Marina de Empresas, and the Atresmedia group have signed a strategic agreement to promote companies that contribute disruptive ideas in the audiovisual and entertainment sector.

Through this initiative, both entities will select companies capable of contributing their innovative ideas to the different areas of activity in which the group operates.

The selected companies will have financial support, advice and training from expert personnel from both Atresmedia and Lanzadera, they will have the Marina de Empresas for its development and will have the necessary resources and means from Atresmedia.

Lanzadera will offer them an acceleration program that will allow them to participate and attend numerous events and presentations of the entrepreneurial and investment ecosystem; while Atresmedia will provide them with the sector's own knowledge to help them solve the challenges posed.

The challenges

The chosen startups will contribute their innovation to the process automation such as the generation of digital content for news, identification of viral content on social networks by tracking them or the development of a T-Commerce or Social ecommerce model on TV and on Atresmedia digital platforms.

This initiative seeks ideas that solve the challenges posed through innovative, imaginative and feasible proposals, who are responsible for launching and developing the proposal at a technical, operational and strategic level. Entrepreneurs interested in participating can register through this web.

Silvio González, executive vice president of Atresmedia, highlights that the group "with this agreement with Lanzadera reinforces its commitment to innovation and will support innovative companies capable of providing new business opportunities in their strategic lines."

"At Atresmedia we have been betting for years on permanent adaptation in a world and a sector, that of media and content, in constant evolution. Innovation is one of the main tools for this. Our alliance with Lanzadera will allow us to reach the talent of companies and startups that will provide us with new perspectives and ideas for our business," he adds.

Javier Jiménez, general director of Lanzadera, comments that "the signing of this agreement will be a great boost for all companies in the audiovisual sector, and the communications that participate in the Corporate, Atresmedia is one of the main communication groups in this country and at Lanzadera we are always trying to offer the best possible support to entrepreneurs. This is undoubtedly one more step on that path."