Spotify video podcasts arrive in Spain, Mexico, Brazil...

After a first launch in April 2021 for a small selection of countries, Spotify expands its support for video podcasts to Spain, Mexico, Brazil, Germany, France and Italy.

Spotify considers that the video podcast are a “perfect opportunity” to forge deeper connections between creators and fans. The new markets to which this video podcast initiative opens have also been carefully chosen, since these are regions with communities of podcast creators “especially strong” who have shown their interest in “new ways of creating and experiencing podcasts.”

When consuming a video podcast on Spotify, users can instantly switch between active viewing (with the video in the foreground) and the calm listening (with the video in the background). Likewise, this system becomes available on the vast majority of users' Spotify players, including the Spotify mobile application, the desktop application, the web player, smart speakers, smart TVs and video game consoles.

With this initiative, Spotify seeks to “focus” on “giving priority to creators and their needs"In fact, this release is accompanied by a complete selection of audiovisual creation tools that will provide a more professional look to the programs that are created; as well as with a small selection of statistics that will allow you to optimize the creation of the podcast and includes elements such as number of views, viewing time and percentage of total playback time and of people who watched the video versus those who listened to the audio.