Spotify launches Ad Studio in Spain, a platform for 'self-serve' ad production

El nuevo servicio Ad Studio que ahora lanza Spotify en España ofrece herramientas gratuitas para la producción de anuncios de audio y vídeo desde cero y opciones avanzadas de segmentación.

Hay varias formas de publicitarse en Spotify, but Ad Studio, su nueva plataforma de anuncios ‘self-serve’, es la forma más fácil de empezar. A partir de un presupuesto mínimo de 250 euros, los negocios y artistas ahora tienen acceso al ‘streaming intelligence’ de Spotify.

Providing only a script, the platform helps create professionally produced ads with voiceover and music for free in just 24 hours.

In Spain, Spotify now reaches 33% of the total digital population and streaming audio consumption has doubled in our country in the last two years. Generation Z (91%) and Millennials (75%) are those who consume the most streaming audio on a regular basis in Spain, and globally, users of Spotify's free plan spend an average of two and a half hours a day listening to music and podcasts.

The service offers free creative and intuitive tools for the design and production of ads, such as background music and voice-overs, allowing the creation of the ad from scratch in less than 24 hours. However, advertisers also have the option of uploading their own advertising audios and/or videos directly to the platform.

All audio ads produced with Ad Studio can be modified thanks to the review tools, making changes and adjustments possible at any time during the campaign to the audio clip, music and final mix.

To measure the effectiveness and results of campaigns, the service also makes it possible to access campaign reports within a few hours of their launch. For ads promoting music, attribution statistics are also available that show how the ad has impacted Spotify listening and listener growth.

Advertisers, in a simple way, will be able to take advantage of the advanced targeting options of Ad Studio to connect with your audience, taking into account parameters based on playlists, podcasts, your location and demographic data, among others.

Rodrigo Gonzalez Lama, Head of Sales at Spotify for Spain, highlights that “Spotify offers a unique level of customization and puts us in a privileged position to help brands connect with the audiences that really interest them and with a budget adjusted to their needs.”