Avid will share its proposal for news and sports production in the cloud at IBC 2022

The subscription solution Avid Media Production in the Cloud enables digital production and distributed broadcast teams to collaborate on their workflows from anywhere in the world.

With thousands of daily stories happening around the world, distributed TV news and sports production teams need a reliable and secure solution to take their workflows to the cloud so they can access them anytime, anywhere.

Building on its popular production tools and platforms, Avid Media Production in the Cloud delivers the familiar experience of broadcast networks' high-performance local workflows, so distributed production teams They can access allocations, assets and media to quickly deliver breaking news across all platforms, from live channels to web and social media.

With Media Production in the Cloud, teams can now leverage their existing workflows in MediaCentral, along with built-in cloud storage Avid Nexus and ingestion solution IP MediaCentral Stream from Avid, all from the cloud.

The combination of these tools allows journalists in the field to quickly access, edit and publish content. Teams can use MediaCentral Collaborate from Avid and other iOS and browser apps to plan and contribute to stories remotely while tracking all aspects of story production.

The openness of MediaCentral gives editors the flexibility to choose Avid Media Composer or Adobe Premiere Pro to immediately begin working on material as it arrives for rapid delivery of stories that are ready to air and broadcast across broadcast and digital media.

Raul Alba, director of Marketing, Solutions, Media and Cloud at Avid, highlights that “with today's distributed workforce, broadcasters are increasingly using the cloud as a production platform to quickly produce content around the world.”

"Avid's Media Production in the Cloud workflows can be launched alongside organizations' existing on-premises platforms. Using familiar tools and workflows, broadcasters can finally access cloud production without having to commit to a forklift overhaul or the need for additional training," he adds.