Keys to improve content creation and collaboration

Work flow problems and technical bottlenecks are part of the current concerns of the world of production, but what can be done to solve them? Skip Levens, product marketing director of the Media and Entertainment Area of Quantum, break down their main challenges and explain how content producers and creatives can face these challenges.

The industria broadcast current is in a fantastic state of form Regarding the Technological innovation and the creativity of its members. Television programs can remain on antenna during 24 hours Without a single interruption. Many programs manage to do so for years while remaining attractive to spectators and advertisers. It is an environment of High pressure, with increasingly strict budget restrictions and increasing creative demands. All this pressure reaches even greater levels during key world events such as the Covid-19 pandemic, which completely disturbed existing production flows.

In spite of everything, world video consumption and the demand for attractive and high resolution content increased last year in more than 60%. The Video has become the new normality And in the most effective environment to entertain, form and interact with the public, thanks to the fantastic series to be devoured in marathons, immersive films and animated films available through numerous OTT streaming services.

All this happens. With the demand for new content, more tight budgets and larger global equipment, producers are forced to rethink the way to create and offer content. Now, the focus is on how to build more flexible and reliable workflows that allow production equipment to maintain control of the workflows of raw content intake and quickly access the long -term files from anywhere and at any time. Accelerate production and allow equipment to think more creatively are other fundamental factors They must be studied carefully. Content producers have nothing easy!

But, luckily, there are ways to facilitate content and the collaboration following these simple steps.

Production requirements are changing

The first is the first: all creatives who participate in production work have to be done to the idea that the workflow requirements are changing For better. For years the need for more tight budgets has been put on the table and to know perfectly what content is those that viewers demand (in general, have less. But do more). The good news is that both technology and the most avant -garde solutions help us achieve these objectives.

The Video has become the new normality and in the middle more effective to entertain, form and interact with the public.

Pandemia also serves as a reminder that our industry should prepare for Flexible work models, a more efficient remote collaboration, and, ultimately, power produce content and manage a project from anywhere. Each member of the production team must be able to work with the contents and collaborate with their classmates (regardless of the place where they are) during the editing phases. Broadcasters, postproduction companies, audiovisual corporate divisions and animation studies and visual effects need power Ingest content quickly while having constant access to all assets in each phase of the asset production and management processes. In parallel, organizations also be able to preserve the contents for future use and protect them from possible damage or losses, as well as to be able to access them easily to create new content, use it in retrospective, etc.

It is not so easy to create collaboration equipment

It is no secret that the media sector moves to a vertiginous rhythm. Producing high quality material in time is never a single person's task, but requires the collaboration of several departments. If the number of people involved from the beginning is taken into account, it is evident that It is difficult to create a rationalized workflow.

The creation of new teams, the realization of new projects, the organization of live events or the collaboration in the production can be demanding if the production environment is not agile enough. It is essential that production environments allow constantly evolve. They must also be able to adapt to the growing number of team members, which can be located in different parts of the world and use various operational platforms and applications. And, above all, the production environment must be adaptable; that is, it must be prepared to be quickly and effectively configured to meet the production and collaboration needs of the equipment.

Desiculated workflows can be expensive

As the demand for content generation increases, so does the pressure on production equipment. The teams throughout the sector focus on completing the projects and moving on to the next task. As a result, workflows can be disjointed, which means that potentially valuable and unprocessed content can easily be lost or difficult to manage. This Lack of integration can pose serious productivity problems General of a team, since it is lost unnecessarily looking for what they need. To help address this problem, companies must adopt a Active approach When it comes to controlling content dispersion.

The principal Challenge for production companies goes to decide How and where Store their contents and projects of projects, which do not stop growing.

Companies must make sure to have a clear vision of content throughout his organization; their operations must be found in an environment of connected and shared storage, as well as have a file system with data movers incorporated to capture the content on a single platform. This approach will not only allow companies to have clear visibility in the entire workflow, but also facilitate the Content search and management.

Update files constantly growing

When it comes to storing content, it is easy to fall into bad habits. Often you tend to move the storage files shared to without connection systems thinking that "I will remember where I put them", especially when it comes to large files of content and projects. However, this rapid "solution" usually creates even more problems with production equipment. When the files pass to without connection, the possibility of accessing quickly and easily to the contents for new workflows or to reuse them in other projects is eliminated.

Therefore, the main challenge for production companies is going to decide How and where to store its contents and projects of projects, which do not stop growing. To accommodate the large volumes of content and project files, a Unique workflow storage platform that connect all the locations and types of storage where assets are needed with a single click. To guarantee a flow of seamless content through storage, from NVMe or SSD until HDD, Love or cloud, the chosen platform must allow the Continuous access to content and allow the consolidation of gross content and finished on a single platform.

Choose the appropriate storage platform

In addition to all these challenges, there is an additional challenge: Choose the storage platform adequate. As content production increases, systems must be able to keep up; If not, companies simply will not be able to meet the demand. However, it is not a simple task. Many production companies have difficulty choosing the appropriate storage platform that allows them to increase or reduce their volume of work or adapt to their specific needs in work flows. There is no single solution that is able to successfully address all the storage -related casuistry.

When selecting a storage platform, organizations They must anticipate future demands and ask the right questions to ensure that the solution they choose evolves and adapts to requirements that will change constantly. You never have to underestimate the value of a storage platform prepared so that the media grow and thrive.

When selecting a storage platform, organizations They must anticipate future demands and consider the appropriate questions

As the media sector evolves, so do the challenges facing. The creative vision and quality of the contents will be what defines a brand and its commitment to the audience. Since the workflows of the media constantly change, organizations must take appropriate measures to guarantee The existence of efficient and rationalized workflows. If there are modern work storage and workflow solutions, in regard to content production, Everything is possible.