LA Clippers (NBA) launches content creation workflow for HR. H.H. with the Atomos Ninja Ultra

The Ninja Ultra monitor-recorder Atomos is being used by the LA Clippers production team to capture highlights, interviews, game highlights and behind-the-scenes content to engage with fans on social media.

The workflow of the LA Clippers with the Atoms Ninja Ultra It could not be attempted without the incorporation of the new operating system AtomOS 11, which optimizes the transmission of content directly to the cloud. This workflow allows the LA Clippers content team share and upload files simultaneously and collaborate in real time with editors using Frame.io (Adobe). The speed at which files are uploaded allows editors to start working immediately, thus speeding up the arrival of images to fans' social networks.

Los LA Clippers are also benefiting from the new upload feature 4K H.265 from Ninja Ultra, which allows the production team to capture content and automatically upload high-quality 4K H.265 10-bit proxies to Frame.io after each shot. With these 4K proxies, editors can click and crop the image utilizando diferentes relaciones de aspecto para su entrega en múltiples plataformas de medios sociales. La entrega de clips 4K a la nube a través de esta función de carga H.265 permite al equipo de producción de LA Clippers y a sus editores remotos una mayor flexibilidad creativa y libertad a la hora de elegir su composición, “sin sacrificar la calidad”, apunta Atomos.

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