Atresmedia and CABAL create CTK, organizer of events and experiences related to eSports

CTK, company created by Atresmedia and the company specialized in eSports production CABAL, takes its first steps with the aim of being a reference in the field of eSports and gaming.

Communication group and independent esports production company will bring to life through CTK to all kinds of tournaments related to these areas, as well as related experiences with the gaming and the esports. In parallel, CTK will support own brands and publishers through actions with influencers, events, fairs or launches of video game campaigns, among other services.

With the creation of CTK, Atresmedia opens a new line of business and thus enters the world of gaming and esports, which has been growing significantly in recent years, and which has great potential for development and expansion. Atresmedia brings to CTK all its experience in communication, events and marketing, in addition to its reputation in the markets as a brand of quality and innovation. For its part, CABAL has extensive knowledge in the audiovisual production for digital and terrestrial platforms, in addition to developing esports products y manage competitions for publishers and other players in the sector.

To Juanjo Boronat, CEO and founder of CABAL esports, CTK It represents "the perfect union, the best media and communication group with the best independent esports production company. Today a new international tournament organizer is born." On the other hand, Victor Martínez Monge, director of strategy, innovation and corporate development of the group Atresmedia, states that "after a reflection and strategic analysis of the esports and gaming sector, we came to the conviction that we should have a relevant role in these sectors and that we should ally with a leading company with extensive experience in them. Therefore, our alliance with Cabal, which is one of the leading companies in the production and creation of experiences in esports and gaming, allows us to unite the strengths of both companies to try to be a leading player in the esports and gaming sectors, both at the national and international.”

CTK has advanced that in the coming months they will be revealed “many plans and projects in developmentLikewise, the firm offers to provide a “strategic advice y production both for own and third-party brands who want to enter the sector of gaming y los eSports”.