One in two tweets related to television correspond to Telecinco programs

The Mediaset España network is the one with the largest social audience with 27,856,793 tweets. The program with the most social conversation is 'Big Brother' with 13,378,108 tweets.

The social conversation on Twitter about television has increased exponentially in recent years. The television viewer practices multitasking and not only consumes content, but also participates in the social debate on the Internet. So much so that television networks value this conversation and invite the audience to participate in it through #hashtags.

According to the report of Windward Communication Over the period September 2016 – May 2017 (excluding sports broadcasts), the total number of comments related to television content reached 61,304,904 tweets. This represents an average of 224,560 tweets per day. The month of November reached the maximum number of unique authors with 2,853,393 users. The total number of tweets published generated more than 12 billion impressions.

Each tweet registered an average of 198 impressions, however, we must keep in mind that this data varies greatly from one network to another, as well as from one program to another.

The month in which the highest number of tweets were published was October, with a total of 9,195,648 publications. In second position is November with 8,953,522 tweets and May with 7,355,484 tweets.

Ranking by chains

The distribution of the social audience pie is led by Telecinco, with a wide difference over the rest of its competition. This leadership alone means that 45.7% of the tweets published (one in two) during the period analyzed correspond to programs from the main network of the Mediaset group.

In second position, LaSexta groups 13.3% of the tweets. Third place in the ranking is occupied by La1 with 11.6%, followed by Antena 3 (10.9%), Cuatro (5.3%), Mega (3%), TV3 (2.4%) and Fox (1.1%).

In the analysis of Telecinco's programs with the largest social audience, its two star reality shows stand out above the rest: Big Brother y GH Vip. Big Brother, records a total of 13,378,108 tweets. For its part, the edition of GH Vip, achieved 7,701,328 tweets. Both make up 75.7% of the total. By far, in third position is 'Sálvame' with 1,572,639 tweets.

In the case of LaSexta, there are three programs that stand out from the rest of its social audience. We talk about The Sixth Night with 19.4% of the total tweets generated by the chain's content, Red hot (19%) y Saved 2016 (10.4%).

As for La1, its most talked about programs correspond to special events. First of all, it stands out with a great advantage Eurovision 2017, which generates 2,969,824 tweets. This translates into 42% of the comments on the network's programs (in practice 1 in every 2 tweets). far behind Eurovision in second and third position are OT: The reunion (13.9%) y Goya Awards 2017 (5.7%), respectively.

Payment chains

Regarding the Pago channels, Fox occupies the first position with a total of 701,251 tweets published by 441,252 unique authors. Next are MTV with 305,063 tweets and 102,836 unique authors and #0 with 174,564 tweets and 114,867 unique authors.

Within the Fox schedule, the program most commented on by Twitter users was The walking dead with 649,498 tweets. That is, 92.6% of the social conversation related to Fox corresponds to said series. The MTV programs that had the most impact among Twi userstter were Video Love with 118,407 tweets and MTV EMA 2016 with 98,490 tweets. Between the two of them they account for 71.1% of the social comments related to the chain.

In the case of #0, the cast is more balanced and three programs stand out: The Institute (49,687 tweets), The day after (43,166 tweets) and Late Motive (34,632 tweets). These three formats accumulate 73% of #0's social conversation.

Analysis by programs

The analysis of programs with the largest social audience also has two clear leaders. Again, Big Brother y GH Vip (T5) occupy the first and second position in the ranking, respectively. Both programs establish a wide difference with respect to the third place, occupied by Eurovision 2017.

Next, Antena 3 News (A3) takes fourth place with a total of 1,779,895 tweets. The Jugones beach bar (Mega) rises to fifth position despite the fact that its network is not among the top five with the largest social audience. Therefore, users of The Jugones beach bar They are more active than consumers of chain programs with greater loyalty and implementation in the ranking.

Within the Top 20 with the largest audience on Twitter, we only found one program belonging to the Payment Networks. This is the series The walking dead which, with 649,498 tweets, occupies the 18th position in the ranking.

Genres

In the breakdown by genre, entertainment stands out as the most commented on by Twitter users. Big Brother, GH Vip, Sálvame, First Dates y The mornings of Four They are the ones that generate the most social noise in the entertainment genre.

Information also occupies a fairly high percentage of conversations on Twitter about Television. In this genre, they stand out Antena 3 Noticias, LaSexta noche, Red hot, Salvados 2016 y Ana Pastor's goal.

Contests are the third most influential category of programs standing out Eurovision 2017, Your face sounds familiar to me, The Voice, Your face doesn't sound familiar to me yet y Got Talent.

Within the fiction genre, series with as much international notoriety as Los Simpsons, The walking dead y The one that is coming They are the most commented by the audience.

As for sports, The Gamers' Chiringuito He is the undisputed leader of the genre.

Regarding musical programs, it leads OT: The reunion achieving more than half of the content generated for this genre.

In the most commented cultural programs in the social conversation you will find Towers in the kitchen (84,927 tweets) and Here the land (71,407 tweets).