Atresmedia presents its new company at a massive event in Madrid: Atresmedia Studios

Atresmedia Studios was born with the objective of creating and designing exclusive fiction content for new market operators. His first big project will be 'El Embaradero', a new original series created for Movistar+.

Atresmedia presented his new company last night in Madrid, at a massive event attended by the main figures and faces of the audiovisual sector: Atresmedia Studios. This pioneering commitment comes with the objective of create and design exclusive fictional content for new operators of the market and new distribution and exhibition platforms, both nationally and internationally.

The event was attended by José Creuheras, president of Grupo Planeta and with interventions by Silvio González, CEO of Atresmedia and Ignacio Corrales, general director of Atresmedia Studios.

Silvio González has stressed that "Atresmedia Studios is a project that is already a reality and that speaks of what we have been, what we are and what we will be as an Audiovisual Group. Atresmedia Studios is the consequence of a strategy launched many years ago and that has placed content at the center of our activity."

The CEO of Atresmedia added that “Atresmedia Studios is the culmination of a business philosophy that has allowed, increasingly, operators from around the world and new platforms to put their eyes on our products and our brands.”

For his part, Ignacio Corrales explained some of the keys to the operation of the new company: "Atresmedia Studios develops and produces series for national operators and multinational platforms. Therefore we are talking about 50-minute projects. We will invest in projects developed specifically for each operator. And like any Studio, we will be project accelerators, which we will assemble, exploit and finance."

Corrales also announced what will be the first fiction project of Atresmedia Studios: “I take this opportunity to confirm that we have our first series in production: The pier. “A drama starring two women, created and produced for Movistar+”

The event was presented by Álvaro Morte and Marta Hazas, stars of two of the most internationally successful Atresmedia original series: The Money Heist y Velvet.

Many of Atresmedia's faces attended the Atresmedia Studios presentation party, such as Susanna Griso, Vicente Vallés, Helena Resano, Sandra Golpe, Andrea Ropero, Iñaki López, Cristina Villanueva, Cristina Pedroche, Jorge Fernández, Anna Simón, Miki Nadal, Chenoa, Francisco Rivera, Roberto Brasero, Jalis de la Serna...

Atresmedia Studios has also had, in its official presentation, the support of producers, directors, scriptwriters, distributors and numerous actors.

The pier, first project of Atresmedia Studios

Movistar+ and Atresmedia Studios have closed an unprecedented operation in the national audiovisual sector and which represents a new form of collaboration between two of the main fiction references in the paid and open markets, respectively. After the agreement, both parties are already working together on The pier, a new original series from Movistar+.

Atresmedia Studios will be in charge of the creation, design and production of this new Movistar+ series. For this project, Atresmedia Studios will have Vancouver Media and its executive producer, Álex Pina.

The pier is a drama set in the present day starring two women, Alejandra and Verónica, whose destinies become intertwined after the sudden death of the man with whom they shared, separately, their lives.

In this way, Telefónica's platform increases its increasingly extensive catalog of Spanish series, trusting in the experience of a company like Atresmedia, whose series enjoy great recognition and success both inside and outside Spain. This agreement underpins the good relations between Atresmedia and Movistar+.

With Atresmedia Studios, Atresmedia seeks to erase the limits in production, sales and distribution imposed by the conventional market mechanisms followed until now. A goal sought both for its original productions and for those that Atresmedia Studios will develop for other operators and platforms.