Atresmedia Studios and ITV Studios develop the family format 'Trust Me I'm a Six-Year-old'

In the format, several celebrities face off in a contest with the help of a group of rowdy children who have an inimitable style of giving instructions.

Atresmedia Studios e ITV Studios have reached an agreement to develop the new entertainment format Trust Me I’m A Six-Year-old.

This alliance has had the collaboration of Possessed which has formed the creative team with Atresmedia Studios to develop this new and exciting format in which we will see how a group of celebrities face off in a contest with the help of a group of rowdy children who have an inimitable style of giving instructions.

Through different tests, from hidden camera pranks to fun physical tests, the contestant who best gets into the children's heads will lift the Big Kid Cup and have the chance to win a prize in the final for their little helpers.

Mike Beale, general director of Global Creative Network at ITV Studios, has indicated that “we seek to partner and work with global broadcasters both to co-develop formats and to co-produce them and that is why we are excited about this agreement with Atresmedia Studios to launch to the market Trust Me I’m A Six-Year-old. “We have already detected great interest in the format and we are eager to explore its potential around the world.”

"We are very satisfied to collaborate creatively with a reference partner in the international market such as ITV Studios. This agreement exemplifies the essence of Atresmedia Studios whose vocation is to satisfy the demand for content in a global market," he stated. Ignacio Corrales, general director of Atresmedia Studios