TikTok's latest innovation: horizontal videos

The paths of technology are sometimes inscrutable. TikTok, a video platform that achieved fame (beyond its algorithm and social capabilities) by betting on the format vertical, is carrying out its first tests to allow view videos horizontally and full screen.

Far from being fake, the Chinese social network itself has confirmed TechCrunch that this visualization of horizontal videos It is a reality that is currently in a testing period.

The viewing option for users is presented through a button that allows them to view the video in full screen. The movement, possibly aimed at various creators of YouTube o Twitch start sharing your content on the format in which it was initially created, accompanies the platform's decision to allow upload videos up to 10 minutes long. This way, TikTok, without losing their identifying signs, opens up to a broader market, increasingly distant from the instant consumption on the part of young population.

Over the next few months it will be confirmed whether these horizontal video tests are here to stay accompanied by a advanced search engine that allows users to search for their favorite video on TikTok Instead of jumping, as they currently do, towards YouTube.