TikTok launches #QueVer, “information center” to connect users with movies and television

#QueVer, a “discovery tool” dedicated to introducing users to the world of cinema, series, programming and more, is the latest big bet from TikTok in Spain.

#QueVer aims to help users discover the “best entertainment content” in Spain. Using this new ventana of the platform, content creators will be able Optimize your content for movies, series and TV shows so that it can be seen by an audience eager to discover new entertainment proposals. Additionally, it will also help industry professionals to publicize their work and present alternative forms of entertainment within the cultural field.

TikTok's new information center is already giving its first fruits. While the @sonypicturesspain account has launched its new exclusive format for TikTok The Threads of Fear, others television accounts like @larevuelta_tve or @el_hormiguero highlight their highlights, while the series platforms like @streammaxes, @primevideoes or @netflixes find ways to present themselves to the Spanish market.

TikTok se ha convertido en un aliado estratégico para la industria del entretenimiento ya que, hoy en día, son muchas las instituciones que confían en TikTok para amplificar sus campañas. El San Sebastian Festival (@sansebastianfes) se asoció con la plataforma como socio destacado durante 2 años seguidos, en los años 2022 y 2023, mientras que los Premios Goya tienen su propio hashtag #premiosgoya, que acumula más de 3 mil publicaciones.