Vizrt launches a new certified partner program

2023 is presented as a key year for the trajectory of Vizrt, a company that will launch two major initiatives imminently: its first certified partner program and a deeper integration into the ecosystem of NewTek.

The objective of the new certified partner program of Vizrt Group is to expand its Vizrt solutions certification and training offering to current and future partners of NewTek y Vizrt. Likewise, this will be the first time since Vizrt's acquisition of NewTek in 2019, that NewTek partners will gain access to training, certification and the opportunity to sell the Vizrt product portfolio. NewTek will also expand its channel partnerships beyond your resellers traditional channel with new tiers and offerings for systems integrators, value-added resellers, consultants and more.

Although Vizrt has a number of partners, historically has not had a formalized membership program. With the new program, customers can choose between buy directly or through partners (according to what suits them best), providing accessibility to Vizrt solutions y expanding the number of local Vizrt experts worldwide.

Barbara Spicek, general director of global channels and channel strategy Vizrt Group, emphasizes the value of these initiatives for the development of the company: "Partners have been a key differentiator for our success and, as the crossover between proAV and broadcast grows, we realize the opportunity and importance of uniting our portfolios, expanding and injecting investment into our Vizrt Group partner programs to promote, support and grow our partners' businesses. These new initiatives will add value to our current partners and offer opportunities to potential partners around the world," he states.

The first of the new training and certifications will be launched in the new year and will focus on live graphics and live production, available free of charge to all partners of Vizrt y NewTek through Viz University.