Genelec inaugurates the nuevo Virtual Showroom

To complement its growing global network of physical Experience Centers, Genelec has introduced its online Virtual Showroom, where visitors can explore a wide range of active speaker systems and technologies in a set of incredibly realistic room environments.

This initiative will allow customers in the Studio, AV and Home Audio segments to instantly access valuable Genelec information and resources in a unique and visually appealing interactive environment.

In the new Genelec Virtual Showroom Virtual showroom visitors can experience the latest in virtual reality technology to navigate through separate and distinct areas of professional audio monitoring, AV installation and home audio, showing stereo and immersive systems comprising a carefully selected range of key speaker and subwoofer models.

Visitors can access detailed product information, video content and valuable learning resources, any time of day and from the comfort of their own environment.

“One of the powerful effects of the pandemic was to focus our minds on how to communicate more effectively through digital marketing channels,” says Genelec Business Development Director, Ken Kimura. “So, we took advantage of that period of forced disruption to explore how to interact closely with our customers in the virtual world, and the virtual showroom was the natural result of that planning process, complementing our well-established website and social media channels.”

With the return of face-to-face customer contact, Kimura firmly believes that Genelec now has a perfect balance of demonstration opportunities. "In this fast-paced digital world, the Virtual Showroom has all the benefits of interactivity and instant 24/7 access, while our Experience Centers represent the gold standard in personal contact and critical listening opportunities. Add to this the range of international exhibitions, roadshows, smaller regional events and dealer demonstrations, and there are now more ways than ever for customers to experience everything Genelec has to offer."