DAZN Italia inaugurates a new virtual studio together with wTVision

The Italian subsidiary of DAZN, in collaboration with NVP, you have chosen wVSet from wTVision as the base of its new 450 square meter studio in Milan, reaffirming its commitment to innovation and immersive narratives in football.

DAZN and NVP jointly selected wVSet from wTVision as part of the engineering plan, for its ability to merge photorealistic environments with advanced augmented reality graphics, integrating perfectly into the channel's existing workflow.

The result is a production environment where creativity and efficiency coexist. Editorial and production teams can now deliver impactful visual narratives, enriched with real-time football data and immersive virtual elements, without adding complexity to daily work.

"Reflecting DAZN's commitment to innovation and editorial vision, for our new studio in Milan we were looking for cutting-edge technology that met our needs. With NVP's technical expertise and wTVision's advanced solutions we conceived a workflow that allows our teams to work in an integrated way, focus on creativity and deliver the experience that fans expect from DAZN," he says. Michele Dalai, Senior Vice President Content de DAZN Italy.

Both DAZN and wTVision put the emphasis on people, communication and trust. Technology became a means, not an end, a tool to simplify operations, empower teams and pave the way for new ways of telling stories. The new study reflects this philosophy, ensuring that DAZN teams have the right tools to focus on what really matters: bringing Italian football stories to life for millions of fans, with consistency, reliability and creativity.

Operational excellence

wVSet was designed for demanding live broadcast environments. Its modular architecture ensures DAZN teams maintain control from concept to air, reducing complexity and eliminating silos. By integrating with DAZN's broader graphics ecosystem, the studio achieves a unified workflow where all elements, from virtual scenarios to augmented reality graphics, operate in complete harmony.

This integration was carried out in collaboration with NVP, one of the main broadcast production and technology providers in Italy. Taking advantage of your Innovation Hub in Milan and its extensive experience in large live events, NVP guaranteed the technical implementation of the project with the reliability and precision required by DAZN's mission-critical productions.

"The alliance with DAZN and wTVision represents the natural evolution of a path that NVP has been following for years, and which had already begun with DAZN last season. It is a journey based on continuous innovation and the constant search for the most advanced technological solutions for our clients. Providing integrated, scalable and cutting-edge production environments is part of our mission: to offer tools that combine creativity and operational precision, at the service of high-quality, immersive sports narratives," adds Ivan Pintabona, CTO and member of the Board of Directors of NVP.

The result is an efficient and intuitive operation, in which creativity flows without barriers, transforming the editorial vision into visual experiences that captivate the audience. The scalability of the system also ensures that it is prepared for the future. Whether covering Serie A, live shows, talk shows or special broadcasts, DAZN can adapt the same infrastructure to different formats without compromising performance or visual quality.

This project is much more than a technological update. It represents a strategic milestone that reinforces DAZN Italy's leadership in sports broadcasting, investing in immersive experiences that set a new standard in the way fans connect with football. And it also confirms wTVision as a trusted partner of broadcasters around the world, offering not only technology, but also the collaborative experience necessary to generate results.

This confidence is also based on the long collaboration of wTVision with DAZN Portugal, where it has provided a wide range of services, including virtual solutions. It is also reinforced by wTVision's participation in the LALIGA rebranding project, a milestone that demonstrated its ability to combine creative design with operational excellence. Building on these proven relationships, DAZN Italy now begins a new collaboration with wTVision, aimed at setting a new standard in Serie A storytelling, with live programs playing a central role.

"This project with DAZN Italy reflects exactly what drives wTVision: partnerships, people and results. Technology is powerful, but only when it empowers people to tell better stories and simplifies the path from idea to broadcast. With wVSet fully integrated into DAZN's production and graphics flow, its teams gain creative freedom and operational control — a combination that transforms ambition into reality," he highlighted. Ricardo Barros, Chief Operating Office de wTVision.