Mediaset releases a promo for 'Cuarto Milenio' created with seven AI tools

Seven artificial intelligence (AI) tools have allowed the Mediaset Spain create the “first promo on television” made with this type of solutions.

This self-promotion of Cuarto Milena 20 seconds, which will premiere during the program Horizonte, It stands out for including an avatar of Iker Jiménez, presenter of both formats.

The process of developing self-promotion by the marketing team self-promotions and graphics of Mediaset España, has started with the use of Chat GPT, chat system based on the artificial intelligence language model, which has been given the following prompt (order): “Write a promotion for Fourth Millennium presented by Iker Jiménez that lasts 20 seconds and deals with artificial intelligence." Next, it has been used Dreambooth, a learning generation model in which artificial intelligence recognizes Iker Jiménez, the presenter of the program, and creates a file for later use in Stable Diffusion.

With Stable Diffusion, a tool that generates images from text, an avatar of Iker Jiménez has been created, very similar to what the presenter is in reality, as well as the content and decoration of the promo. Next, a photographic study was carried out with photogrammetry that allowed the creation of a 3D model of the photographed elements to decorate the set of the promo. Subsequently, it has been used From-2 to expand the image and have a complete avatar of the presenter; D-ID to make the image speak and generate a video that would synchronize the movement of the mouth to an audio; and EB-Synth to simulate the movement of the avatar's body from a reference video, to which it has then been applied After Effects (video editing and animation program) to unify the style of all the frames of the video.

To achieve a more realistic effect and improve the avatar, it has been used below Stable Diffusion + EB Synth. The process of creating the self-promotion has culminated after uniting the different elements created with artificial intelligence through the After Effects compositing program.

Mediaset Spain has decided to use this technique since the edition of Horizonte of April 27 addresses in depth the theme of IA. However, given the extensive list of tools and processes used to make this 20-second piece a reality, it does not seem likely that this technique will be standardized within the media entity in the world. near future.