Sonora leads the premiere of original podcasts in Spain in 2022

A study of Nebrija del Español Observatory points out that Sonora It was the Spanish company that released the most original podcast titles throughout 2022.

"How podcasts sound in Spain. X-ray of original production on digital audio platforms in 2022", the study recently published by the Nebrija del Español Observatory, analyzes the original production of the main platforms in the on-demand audio market, yielding interesting data.

Las eight large platforms digital audio in Spain (Amazon Music, Audible, Cuonda, iVoox, Podimo, Podium Podcast, Sonora and Spotify) premiered 263 pódcasts originales in 2022, a figure that the authors of the report consider very relevant given the recent development of the industry. Although the average production is 32 titles By audio platform, Sonora stands out with 84 original and exclusive premieres. The platform itself highlights that its originals are equivalent to the sum of the premieres of Audible (37), Podium Podcast (34) and Spotify (17).

The study developed by Luis Miguel Pedrero Esteban, Laura Martínez Otón and Eduardo Castillo Lozano, from Nebrija University, and Rebeca Martin Nieto, from the Rey Juan Carlos University, also points out that Sonora leads in the section of narrative nonfiction podcasts, the most produced genre in 2022 in Spanish territory. In figures, the 58 documentaries of Sonora represent the 45% of premieres of this variant.

Panorama Audiovisual analyzed the growth of Sonora together with his co-founder, Roberto Vicente, in an in-depth report: https://www.panoramaaudiovisual.com/2022/11/10/11-pilares-sonora-plataforma-volcada-crear-experiencia-cinematografica-audio/