Broadley TV Studios powers virtual production with Brainstorm

One of London's longest-established film and television production companies, Broadley TV Studios, you have selected InfinitySet Brainstorm to boost its newly launched virtual production operations.

InfinitySet's revolutionary technology and wide range of functionalities will allow Broadley TV Studios create high-quality virtual sets and environments that integrate seamlessly with live action sequences, providing an innovative and cost-effective solution for all types of film, TV and other content productions.

InfinitySet is the ultimate solution for pVirtual can, AR, XR and real-time 3D graphics, not only for its diverse range of extraordinarily advanced technologies, but also for the flexibility it offers to both operators and producers.

For virtual production, InfinitySet not only offers sophisticated tools for creating photorealistic content in real time, but also integrates seamlessly into any broadcast workflow.

Combined with camera tracking systems Mon-Sys y ViveMars, and graphics Aston 3D, redefines Broadley TV Studios' offering and allows its experienced team of professionals the possibility of offering top-level content to an extensive network of clients, from TV networks, corporations, production companies and creators of many types of content.

Broadley TV Studios has updated its entire infrastructure and workflows, creating a dedicated studio in central London dedicated to managing virtual production projects, alongside the addition of new dedicated specialist staff.

Bet on R&D

Richard Landy, founder and CEO of Broadley, says: "Virtual production is something new and we have embraced the R&D process to get to the point we are now, with a fully integrated software system, based on Brainstorm InfinitySet. I have always strived to keep our studios at the forefront and believe the time is right to offer this next-generation technology to drive creative innovation and make it more accessible."

“Brainstorm is delighted to contribute our 30 years of experience in real-time 3D graphics, AR, XR and virtual sets, and make Broadley TV Studios the leading virtual production site in the heart of London,” comments David Alexander, commercial director of Brainstorm. “The combination of InfinitySet and Aston provides a best-in-class environment for any virtual content production, from real-time graphics to advanced virtual environments involving hyper-realistic scenes and augmented reality.”

Founded in 1984, Broadley has two audiovisual production studios located in the heart of London from where it offers its services to a large number of relevant companies in the world of television, streaming channels, brands and corporations such as Netflix, Disney, Wave.tv, BBC, L'Oréal and many others.